CARiD Launches Original Equipment Brands of Factory-Equivalent Parts

CARiD Launches OE Brand of Factory-Equivalent Parts

Online retailer CARiD.com announced the launch of its “OE” brands, encompassing what it claims is the widest variety of automotive replacement parts available at one website.

CARiD.com, an online retailer of all things automotive and more, announced the launch of its “OE” brands, encompassing what it claims is the widest variety of automotive replacement parts available at one website.

The OE brands, including Ford OE, Dodge OE, Jeep OE, Honda OE and Hyundai OE, will provide online shoppers a breadth and depth of choice. Included are mechanical, electrical, sheet metal and glass parts identical to the factory parts, which traditional aftermarket suppliers, CARiD states, have not been able to offer. The complete lineup of OE parts can be found here.

“At CARiD, we believe in giving consumers the widest possible selection,” said Mark Atwater, vice president of vendor relations, who spearheaded the drive to include these OE parts alongside CARiD’s traditional aftermarket offerings. “Up until now, many original equipment parts were only available at a traditional dealer. We’ve taken the best of all worlds by combining CARiD’s outstanding shopping experience with these OE brands. Why visit a dealer when CARiD has the OE part at your fingertips?”

Atwater stressed that at CARiD.com, a shopper can complete a purchase from the comfort of their easy chair, or, if desired, can consult with a knowledgeable sales agent. In addition, the rich mix of performance and accessory parts continues, allowing a shopper to combine an OE part, performance part and dress-up accessory in a single online order.

The OE brands, which include Ram OE, Nissan OE, Toyota OE and Kia OE, will continue to expand both their product offerings and their brand coverage.

For more information, visit carid.com.

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