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ASA Annual Meeting Focuses on Training, Technology and Leadership

The Automotive Service Association (ASA) announced that it had a successful Annual Business Meeting & Conference April 30-May 2 at the Hurst Conference Center in Dallas-Fort Worth.


The Automotive Service Association (ASA) announced that it had a successful Annual Business Meeting & Conference April 30-May 2, at the Hurst Conference Center in Dallas-Fort Worth.

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With a focus on technology and training, ASA offered a variety of classes to bring service professionals up to speed on changes taking place in the industry.

ASA also surprised attendees with the launch of ASA’s mobile app. Available to download on iPhone and Android devices, the app was created by MobileSoft, a global leader in mobile app technology.

During the ASA Annual Meeting, ASA Executive Director Ray Fisher, AMAM, installed the 2019-2020 Board of Directors:

  • Chairman: Bob Wills, AMAM, owner of Wills Auto Service in Battle Creek, Mich., begins a two-year term.
  • Chairman elect: Fred Hules, AMAM, owner of Tech 1 Auto in Peoria, Ariz., and the former secretary/treasurer, moves into the chairman elect slot to begin a two-year term.
  • Secretary/treasurer: Scott Benavidez, AAM, owner of Mr. B’s Paint & Body Shop, Albuquerque, N.M., and the former Collision Division director, moves into the secretary/treasurer role to begin a two-year term.
  • General director: Elissa Larremore, owner of CBS 1 Collision, based in Shreveport, La., will continue her role as general director serving the second year of her two-year term.
  • General director: Todd Black, AMAM, owner of Unlimited Service, Bellingham, Wash., will begin a two-year term in the general director role. Black was appointed last year for a one-year term as general director due to a board vacancy, and he was elected earlier this year.
  • Mechanical Division director: Tom Piippo, AMAM, owner of Tri-County Motors, Rudyard, Mich., is serving his second year of a two-year term as head of ASA’s Mechanical Division.
  • Collision Division director: Mike LeVasseur, director of business development, Caliber Collision, Clifton Heights, Pa., begins his new two-year term as director of the Collision Division after getting elected earlier this year.
  • Immediate past chairman: Roy Schnepper, AAM, Butler’s Collision, Roseville, Mich, begins his two-year term as past chairman.
  • Ray Fisher, AMAM, ASA president/executive director, also serves on the ASA Board of Directors in an ex-officio capacity.

“The quality of the content and the education that our attendees received was first rate,” said Fisher. “I cannot thank our educators enough for their dedication and time at our event. Our theme was to not only acknowledge the challenges of today, but we also wanted to provide solutions that result in future opportunities. The attendees received great takeaways that we know that they will implement in their shops.”


As the new chairman, Wills looks forward to building on ASA’s mission during his term.

“While the ASA Annual Meeting represents a change in leadership, we never change our mission,” said Wills. “I would like to say ‘thanks’ in a big way to Roy Schnepper. He had a demanding two years, but as a result of his strong leadership and commitment, ASA persevered and became stronger. I am looking forward to working with Ray Fisher, our membership, affiliates, staff and industry partners to pave a strong future for ASA. We will concentrate on strengthening our education focus with AMi so the industry can benefit from the quality shop management training it provides.”


To become a member of ASA, visit or call (817) 514-2901.

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