Four-time NASCAR Cup Series champion Jeff Gordon will drive the No. 24 Chevrolet SS featuring a new Imron Elite “Real Truck Paint” theme design on Sunday, May 5 at Talladega Superspeedway.
Axalta Coating Systems products have been a constant during the storied career of Gordon and Hendrick Motorsports. The new Imron Elite paint scheme uses the flame design with a popular flat black and specially formulated neon yellow and red paint finishes. The design was created by NASCAR’s first officially licensed artist, Sam Bass.
Gordon’s historic NASCAR Cup Series career started 20 years ago at Atlanta Motor Speedway as the young driver burst onto the scene in the rainbow-colored Hendrick Motorsports No. 24 Chevrolet. The following season, Gordon started to take the motorsports world by storm. Now, 20 years later with four championships and 87 career victories under his belt, Gordon will race the commemorative No. 24 Imron Elite Chevrolet only one time at the Talladega Superspeedway. Gordon, Hendrick Motorsports and Axalta Coating Systems are celebrating their 21st full season together – the longest current running driver/owner/sponsor partnership in NASCAR.
Gordon was successful winning the final race of the 2012 season in the silver 20th Anniversary paint scheme on the No. 24 Chevrolet and is hoping for a repeat in the Imron Elite Chevrolet at Talladega.