Jeff Gordon to Race No. 24 Chevrolet SS with Imron Elite Paint Scheme at Talledega - BodyShop Business

Jeff Gordon to Race No. 24 Chevrolet SS with Imron Elite Paint Scheme at Talledega

Four-time NASCAR Cup Series champ will sport the "Real Truck Paint" theme design on Sunday, May 5.

Four-time NASCAR Cup Series champion Jeff Gordon will drive the No. 24 Chevrolet SS featuring a new Imron Elite “Real Truck Paint” theme design on Sunday, May 5 at Talladega Superspeedway.  
 
Axalta Coating Systems products have been a constant during the storied career of Gordon and Hendrick Motorsports. The new Imron Elite paint scheme uses the flame design with a popular flat black and specially formulated neon yellow and red paint finishes. The design was created by NASCAR’s first officially licensed artist, Sam Bass.
   
Gordon’s historic NASCAR Cup Series career started 20 years ago at Atlanta Motor Speedway as the young driver burst onto the scene in the rainbow-colored Hendrick Motorsports No. 24 Chevrolet. The following season, Gordon started to take the motorsports world by storm. Now, 20 years later with four championships and 87 career victories under his belt, Gordon will race the commemorative No. 24 Imron Elite Chevrolet only one time at the Talladega Superspeedway. Gordon, Hendrick Motorsports and Axalta Coating Systems are celebrating their 21st full season together – the longest current running driver/owner/sponsor partnership in NASCAR.   

Gordon was successful winning the final race of the 2012 season in the silver 20th Anniversary paint scheme on the No. 24 Chevrolet and is hoping for a repeat in the Imron Elite Chevrolet at Talladega. 


More information:

Axalta Coating Systems

You May Also Like

SBN All-Female Build Debuts at SEMA Show

The SEMA Businesswomen’s Network (SBN) Bronco is on display at the SEMA Show Nov. 1-4 in West Hall booth no. 57061.

The SEMA Businesswomen’s Network (SBN) Bronco is on display at the SEMA Show Nov. 1-4 in West Hall booth no. 57061, with a press conference showcasing the build’s unveiling happening today.

Women volunteers ranging in ages and skill sets wrenched on the Ford Bronco 4-door Wildtrak to get it ready for its big debut at the SEMA Show.

ADAS Showcase Prepares SEMA Showgoers for Evolving Technology

The SEMA Show includes, for the first time, a 6,000-sq.-ft. area dedicated to helping businesses understand how to customize and/or repair vehicles that have ADAS.

Nine Las Vegas Veterans to Receive Recycled Rides at SEMA Show

The NABC will be hosting a Recycled Rides presentation at the SEMA Reveal main stage outside the Las Vegas Convention Center.

Electric Vehicles Immersed Throughout 2022 SEMA Show

This year’s SEMA Show will include more features and activities to help showgoers learn about the opportunities that the emerging technology offers the automotive aftermarket.

Kevin Hart’s Muscle Car Crew Joins 2022 SEMA Show

Kevin Hart’s Muscle Car Crew will be at the 2022 SEMA Show, where they will discuss their television series and what it’s been like to immerse themselves in the car culture.

Other Posts

SEMA Show to Feature Brand-New eBay Motors Experience

In the eBay Motors Experience, showgoers will be able to witness extreme performance at the Hoonigan Burnyard, take part in immersive ride-alongs and get up close to some of the industry’s most coveted vehicle builds. 

SCRS Announces Full Lineup for OEM Collision Repair Summit

The summit’s three sessions highlight how trends and technological developments in modern vehicles influence vehicle repairability and collision industry preparation.

SEMA Show to Feature Pennzoil Dare to Perform Experience

Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show combines fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket.

OPTIMA Brings High-Performance Action to SEMA Show

The OPTIMA Ultimate Street Car Invitational is bringing live, action-packed excitement to the SEMA Show, growing its activation with three of its five segments unfolding during the 55th annual trade show Nov. 1-4, 2022 in Las Vegas.