Mitchell has announced a new technology partnership with izmocars to provide body shops with better customer engagement, increased accessories sales and more streamlined workflows. The izmocars accessories sales solution, AddOnAuto (AOA), integrates into the RepairCenter ToolStore, allowing auto body repair shops to connect to it directly from RepairCenter.
"Integration of the AOA system into the Mitchell Repair Center is a major milestone in the world of body shops," said izmocars Vice President Sidney Haider. "It can increase body shop sales significantly by providing customers with the ability to enjoy ‘virtually’ adding hundreds of parts and accessories options customized to their vehicle and then turn that great virtual experience into a reality all while enabling increased streamlining of the shop’s back end operations. Greater sales plus greater efficiency equal greater profits."
The RepairCenter ToolStore is a dynamic marketplace that empowers body shops to connect with their = critical collision repair trading partners and third party add-on tools in order to run their businesses more profitably and efficiently. The addition of AOA to the ToolStore means that auto body shops now have greater opportunities to upsell customized accessories and parts.
According to the company, AOA offers customers a more engaging, self-directed experience where they can configure their exact vehicle with accessories, allowing them to see what their vehicle would look like with the desired additions. Other advantages include the capacity for shops to automatically calculate pricing, purchase any chosen parts and coordinate installation while the vehicle is being repaired.
"Being able to pursue additional parts revenue opportunities will resonate well with our shop customers, and we are very pleased to be the first information provider to feature a virtual showroom experience through AddOnAuto in RepairCenter," said Peter Lovasz, senior director of Mitchell Repair Solutions.
To learn more about RepairCenter, visit www.repaircenter.mitchell.com.