Quest Automotive Products Expands Partnership with Larsen Motorsports - BodyShop Business

Quest Automotive Products Expands Partnership with Larsen Motorsports

Matrix System, a QAP brand, will continue to provide paint products for JMS jet racing team with new multi-year partnership beginning in 2014.

Quest Automotive Products (QAP) announced that it has expanded its agreement with Larsen Motorsports (LMS) to include a new multi-year partnership beginning in 2014.

For the past four years, Matrix System, a QAP brand, has provided its paint products from start to finish in support of the JMS jet racing team. Preparation for 2014 has already begun with two new jet cars and multiple trailers being painted.

This season, LMS co-founder Elaine Larsen has been busy driving two jet cars at drag strips across North America. In preparation for next year, she has expanded her team to include three newcomers:

  • Marisha Falk, flight instructor at Embry-Riddle University
  • Dawn Perdue, registered nurse
  • Katarina (Kat) Moller, mechanical engineering student at University of South Florida

“These highly-educated and fearless women are inspirations and role models for future generations,” said Laura Yerkey, director of marketing, QAP. “LMS’ association with Embry-Riddle, and their dedication to education and research, aligns with QAP’s core values. This sponsorship is a great way to connect with our customers and showcase our Matrix System products in extreme conditions.”

By spring 2014, LMS will have four jet racing teams competing across the country.

"Matrix System is a valuable partner for us at Larsen Motorsports," said Chris Larsen, owner. "The superior product line is applied to all of the LMS race cars and transporters. As our teams travel across the country, the equipment sees all kinds of harsh conditions. In the motorsports entertainment business, our vehicles have to look perfect every time. Thanks to the durability and unparalleled quality of Matrix System products, that impression is easy to maintain."

More information:

Matrix System

Quest Automotive Products

You May Also Like

SBN All-Female Build Debuts at SEMA Show

The SEMA Businesswomen’s Network (SBN) Bronco is on display at the SEMA Show Nov. 1-4 in West Hall booth no. 57061.

The SEMA Businesswomen’s Network (SBN) Bronco is on display at the SEMA Show Nov. 1-4 in West Hall booth no. 57061, with a press conference showcasing the build’s unveiling happening today.

Women volunteers ranging in ages and skill sets wrenched on the Ford Bronco 4-door Wildtrak to get it ready for its big debut at the SEMA Show.

ADAS Showcase Prepares SEMA Showgoers for Evolving Technology

The SEMA Show includes, for the first time, a 6,000-sq.-ft. area dedicated to helping businesses understand how to customize and/or repair vehicles that have ADAS.

Nine Las Vegas Veterans to Receive Recycled Rides at SEMA Show

The NABC will be hosting a Recycled Rides presentation at the SEMA Reveal main stage outside the Las Vegas Convention Center.

Electric Vehicles Immersed Throughout 2022 SEMA Show

This year’s SEMA Show will include more features and activities to help showgoers learn about the opportunities that the emerging technology offers the automotive aftermarket.

Kevin Hart’s Muscle Car Crew Joins 2022 SEMA Show

Kevin Hart’s Muscle Car Crew will be at the 2022 SEMA Show, where they will discuss their television series and what it’s been like to immerse themselves in the car culture.

Other Posts

SEMA Show to Feature Brand-New eBay Motors Experience

In the eBay Motors Experience, showgoers will be able to witness extreme performance at the Hoonigan Burnyard, take part in immersive ride-alongs and get up close to some of the industry’s most coveted vehicle builds. 

SCRS Announces Full Lineup for OEM Collision Repair Summit

The summit’s three sessions highlight how trends and technological developments in modern vehicles influence vehicle repairability and collision industry preparation.

SEMA Show to Feature Pennzoil Dare to Perform Experience

Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show combines fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket.

OPTIMA Brings High-Performance Action to SEMA Show

The OPTIMA Ultimate Street Car Invitational is bringing live, action-packed excitement to the SEMA Show, growing its activation with three of its five segments unfolding during the 55th annual trade show Nov. 1-4, 2022 in Las Vegas.