Publisher’s Perspective: They May Have Their Keys …

Publisher’s Perspective: They May Have Their Keys …

By 2020, 90 percent of all new vehicles will be transmitting data to somewhere. The question is, who owns the data?

When customers show up for a car repair, they may have their keys and the car, but they may be missing the most important part of the picture. While today’s cars have a convenient OBD II port to get data from, it may not always be there. I don’t think everyone in this business realizes the ramifications of this entire data thing.

Recent Auto Care Association surveys tell us that vehicle owners do not realize what this is even all about. Sixty-two percent of them don’t even know what telematics is.

When you explain to them the facts as they are today, most are dumbfounded. One thing is for sure: They resoundingly agree that they feel they should have access to their vehicle’s data.

By 2020, 90 percent of all new vehicles will be transmitting data to somewhere. Today, it goes back to the manufacturer that produced the vehicle. In most cases, it is then sent on to the manufacturer’s franchised dealers. The customer may get some of the data, for example when they need repairs or attention from the OE dealer. But the remainder of the data stays captive with the manufacturer.

Owners seem outraged when they learn that their own driving habits and locations are being held by someone other than them and they have no access to it. Have any of you seen a late-model European vehicle with the port in the door jamb? Why would it get placed there? Kind of hard to put a transmitter in a door jamb!

This issue may get solved by negotiation. If “Right to Repair” is any indication, probably not. Of course it goes without saying all this data transfer has to be done in a secure environment. I need to say that because that’s the first argument they’ll throw up. The Auto Care Association and a lot of other groups are teaming up to be sure this works out in everybody’s favor. The initiative is called, “Your Car. Your Data. Your Choice.” Makes good sense, doesn’t it?

So get behind it. Start talking to your customers about it now. Get educated on it. Contact your representatives. It’s not too early. Remember, Washington works for us! They’re supposed to represent the ideas and opinions of us, their constituents.

If you think this is not a collision issue, guess again. Read this month’s feature on scanning and imagine those requirements but no access to the data. This is a real threat across all repair areas.

Speak loudly and often.

You May Also Like

When Will OEM Referrals Replace DRP Referrals?

When will insurer DRPs end and car manufacturers dictate where the car gets repaired?

“When will insurer DRPs end and car manufacturers dictate where the car gets repaired? Are shops ready to work for the car manufacturers? I predict this will happen in the near future, and I’m worried this will change the industry — and not for the good. We’re seeing more and more car manufacturers rolling out OE certifications in a push to make sure shops are equipped with the right tools and I-CAR training. For years, the collision industry has frowned upon the insurance DRPs. We have independent and dealer shops pushing out the insurance partnerships in favor of non-DRP work. While that sounds great, and I agree with most about the benefits of non-insurance partnerships, we have to look at new car dealers and what they face when dealing with the car manufacturers. I can paint the picture: suppressed part markups, suppressed repair labor, subscription costs, etc. If the auto manufacturers hold the keys and have the power, the shops will suffer.” — Ryan Will, estimator/manager, Barry’s Paint Shop, Ephrata, Pa.

GM to Invest $23M in Charlotte Parts Distribution Center

The investment will be used to continue increasing workplace safety and modernizing operations to prepare for industry growth.

Honda Announces America’s First Production Plug-in Hydrogen Fuel Cell EV

Honda has unveiled America’s first production plug-in hydrogen fuel cell electric vehicle, the 2025 Honda CR-V e:FCEV.

GM Launches EV First Responder Training

New online content will help prepare first and second responders for emergency situations pertaining to electric vehicles.

Kia to Share Customer Data with Insurers through LexisNexis

Through a strategic agreement, Kia connected vehicle data will be made available to U.S. auto insurers via the LexisNexis Telematics Exchange.

Other Posts

TEXA Releases IDC5 CAR 76.6.0 Software Update

Innovation of the TEXA IDC5 software is focused on new vehicle coverage as well as new diagnostic feature functionality.

Bringing ADAS Calibrations In-House

Jason Stahl and Autel’s Stewart Peregrine discuss the advantages to bringing ADAS calibration in-house.

Repairify Donates $180,000 of Diagnostic Tools to Collin College

The donation will help bolster Collin College’s training efforts and enable students to utilize professional diagnostic tools as part of their curriculum.

Autel Approved for Nissan Central Gateway Access

Registered users can now access secured systems and perform complete diagnostics on select late-model Nissans.