Body Bangin': The Disconnect with Female Customers

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
BodyShop Business - Babcox Media
The information source for the collision repair industry.
Video

Body Bangin’: The Disconnect with Female Customers

Micki Woods interviews Katie Mares, author of CustomHER Experience, on why many businesses get it wrong when trying to market to women.

BodyShop Business Staff Writers
By BodyShop Business Staff Writers
Published:

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of “Body Bangin’,” the video podcast that is taking the industry by storm!

Related Articles

In this episode, Woods interviews Katie Mares, popular keynote speaker and author of CustomHER Experience, on how to deliver a five-star customer experience and how many businesses get it wrong when trying to market to women — not understanding that men and women are wired differently.

To listen to the audio-only version, see below: The Disconnect with Female Customers with Katie Mares:

You May Also Like

Video

Hyundai Front Windshield Camera Sensor and Blindspot Calibration

Joe Keene, automotive content video producer at Babcox Media, discusses the calibration procedure for a Hyundai Santa Cruz that needed a windshield replacement and rear bumper repair.

Jason Stahl
By Jason Stahl
Jason Stahl has 30 years of experience as an editor, and has been editor of BodyShop Business for the past 18 years. He currently is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling advertising space to writing articles.
Published:

Joe Keene, automotive content video producer at Babcox Media, discusses a number of helpful ADAS calibration reminders that present themselves when addressing a Hyundai Santa Cruz that needed windshield replacement in the front and also had its rear bumper removed for repair. They include making sure your software is the current version; being sure of a mobile Wi-Fi hot spot for the test drive; verifying use of OEM glass; removing ADAS components alone requires calibration; and the importance of first performing an alignment. As for the dynamic calibration itself, using Hunter’s ADASLink scan tool makes it “super easy,” Keene adds. This video is sponsored by Hunter Engineering Co.

Read Full Article

More Video Posts
Tesla Model 3 TPMS Service

Resetting and programming TPMS sensors for a Tesla is a lot like any other vehicle, and the challenge is still the same: keeping the light off.

By Jason Stahl
Jumpstarting an EV

First thing’s first: Find the LV battery, which could be anywhere in the vehicle.

By Jason Stahl
At the Intersection of Tradition and Innovation with Grace Hovis

Grace Hovis’s journey in Hovis Auto & Truck Supply blends tradition with digital innovation in the automotive aftermarket industry.

By Jason Stahl
Autel’s ADAS Bay Max Vehicle Lift

Discover the revolutionary Autel ADAS Bay Max vehicle lift at the Autel Research and Testing facility in New York.

By Jason Stahl

Other Posts

Body Bangin’: Hidden Gems to Grow Your Business with Rick Selover

Micki Woods interviews collision consultant Rick Selover on things you can do to immediately impact your person, body and business.

By Jason Stahl
Body Bangin’: NORTHEAST Show Highlights with Ken Miller

Micki Woods interviews AASP/NJ President Ken Miller on highlights from the NORTHEAST Show.

By Jason Stahl
Body Bangin’: Overcoming Common Shop Challenges with Kyle Motzkus

Micki Woods interviews Kyle Motzkus of Hunter Auto Body on common challenges collision shops face.

By Jason Stahl
Body Bangin’: The Keys to Success with Louie Sharp

Micki Woods interviews Louie Sharp of Sharp Auto Body on life lessons learned from the Marines and how love conquers all.

By Jason Stahl