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CARSTAR 76 Helps Local Grand Rapids Family Set Sail

Through a Facebook promotion, CARSTAR 76 found a new way to connect with their local community this fall by helping a local family set sail in a CARSTAR-branded kayak.

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CARSTAR 76 of Grand Rapids, Mich., found a new way to connect with their local community this fall – helping a local family set sail in a CARSTAR-branded kayak. They partnered with the Byron Center Chamber of Commerce for its annual Community Expo, but added a unique twist for a kayak giveaway – a popular sport in the Great Lakes region.

Through a Facebook promotion, CARSTAR 76 enlisted contestants, and the winners – Stephen and Andrea Shepherd – were drawn at random.

“The winning family visited us at CARSTAR 76,” said Laurie Ryba-Williams, marketing manager of CARSTAR 76. “They were extremely grateful and very happy to win. Stephen told us his parents have kayaks and live on a lake. Now, their children can’t wait to kayak with their grandparents. It’s great to meet folks in our community and help them have fun and create memories with their families.”

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CARSTAR 76 was named CARSTAR Franchisee of the Year in 2016.

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