CSi Complete now offers SureCritic Online Reputation Management, a tool that helps shops promote and monitor their “word of mouth online.” It uses content from CSi Complete surveys or an e-mail or text to populate a BRP (business review page). It’s also optimized with Google and other major search engines, which will position SureCritic users well in online searches. SureCritic can leverage Facebook, Twitter and other social media to a shop’s advantage. It’s not necessary to be a customer of CSi Complete to use SureCritic, although it’s an option to optimize the BRP.