Rotary Debuts All-Vehicle Lift Arms at SEMA Show

Rotary Debuts All-Vehicle Lift Arms at SEMA Show

The new arms are designed to make it easier for auto pros to correctly spot and lift nearly any vehicle make and model — including next-generation EVs — using a single lift.

Rotary, part of Vehicle Service Group (VSG), a Dover company, debuted its new, patent-pending all-vehicle (AV) lift arms at the 2023 SEMA Show in Las Vegas. The new arms are a breakthrough innovation from Rotary designed to make it easier for automotive service professionals to correctly spot and lift nearly any vehicle make and model — including next-generation EVs — using a single lift.

As vehicle designs continue to evolve in recent years, selecting the right lift equipment is becoming more of a challenge for automotive service professionals. As a result, shops have had to utilize multiple types of lifts to provide full service or offer limited service on some vehicles due to space constraints.

The new Rotary AV lift arms allow for maximum reach and retraction to properly lift all vehicles within the rated lift capacity using OEM-recommended pick-up points. Both large and small shops can now easily lift EVs, imports and luxury vehicles and will never have to turn business away because of the inability to properly lift specific vehicles.

“Whether retrofitting an existing Rotary SPOA10 series lift or installing a next-generation lift system with the AV arms, shops will have the only automotive two-post lift they’ll ever need,” said Jason Matthews, director of product management for Rotary.

The unique arm design eliminates the need to re-spot vehicles to properly reach OEM-recommended pick-up points, offering another example of how Rotary is “Serving the Shop” and helping shop owners and technicians run their repair operations more efficiently maximizing labor time and cost savings.

Among the numerous benefits the new AV lift arms bring to the automotive service space, Rotary highlights the following innovative features of the product:

  • Full clearance on EVs for easy battery removal and service
  • The shortest arm retraction in the industry by up to nine inches (ideal for EVs, SUVs and unibodies in addition to standard vehicles)
  • A 30% larger pick-up range than conventional two-stage lifts for easier vehicle spotting
  • The lowest profile arms for a two-post lift in the industry designed for working on low profile vehicles without interference.

“A lot of people talk about the importance of future-proofing automotive service shops to prepare for the surge in EVs,” Matthews said. “This is all that and then some. It’s helping shops prepare to service more vehicles, optimize operations and increase profits.”

For more information about Rotary’s AV arms and whether your lift may qualify for an upgrade, visit: https://rotarylift.com/av-arms/.

You May Also Like

Snap-on Showcases Red, White and Blue Products This Veterans Day

In recognition of Veterans Day, Snap-on is highlighting a couple of its products that come in patriotic colors.

Snap-on is proud to have a long history of serving a broad range of government and military operations since the company's founding. Consistently, Snap-on is regarded as a veteran-friendly company and a top franchise opportunity by major media outlets. In recognition of Veterans Day, here are a couple of the many Snap-on products that come in patriotic colors.

INDASA Launches New E-Series Pro X Smart Repair Kit

The INDASA Group has launched the E-Series PRO X Smart Repair Kit, a new dimension to machine sanding and polishing.

Axalta Introduces Iris Mix Automated Mixing Machine

The Irus Mix is a fast and efficient fully automated and completely hands-free mixing machine for the automotive refinish industry.

Snap-on Launches New CT9038 Impact Wrench

The CT9038 18 V 3/8″ Drive MonsterLithium Cordless Impact Wrench delivers unmatched power and access in a new compact design.

GFS Unveils Booth Connect Remote Monitoring System

Booth Connect provides remote access and monitoring for paint booths from the convenience of a computer, tablet or smartphone.

Other Posts

ALI Celebrates 10 Years of Lift Inspector Certification Program

Automotive Lift Institute marked the 10th anniversary of the ALI Lift Inspector Certification Program and the formation of its associate class with a celebration at the Shelby Heritage Center in Las Vegas on Oct. 30.

JohnDow Launches New EV-Hybrid Service and Safety Products

This new line offers a one-stop shop for all EV and hybrid service safety equipment.

Dynabrade Introduces New Geared Dual-Action Electric Polisher

The Renny Doyle Series Polisher features a lightweight, low-profile design precision-balanced to deliver superior power.

GFS to Introduce Edge Paint Booth at SEMA Show

The Edge Paint Booth delivers advanced controls, precise, adjustable lighting and premium contamination control to consistently produce excellent paint finishes and improved throughput.