CCC Information Services Inc. announced the availability of its 2011 Crash Course, titled “Changing Expectations of the Connected Consumer.” In addition to an analysis of traditional market trends, the document developed by CCC Lead Analyst Susanna Gotsch focuses on new technology’s ability to provide transparency to the companies and customers doing business in the auto-physical damage industry.
“People’s willingness to be much more transparent as potential customers means they expect their demands/needs at a minimum will be met,” said Gotsch. “But companies that go beyond simply meeting demands to delight their customers will see their efforts rewarded. A company demonstrating that it knows a customer’s needs/desires, meets them and exceeds them, is creating an experience that the customer will want to talk about with family and friends. And when a company fails to do any or all of these, the consumer will also talk about it.”
In addition to the Adobe PDF version of 2011 Crash Course available on the CCC News and Insight page, Gotsch will be presenting a Crash Course webinar on April 21. Look for additional registration information to come soon.
CCC Information Services Inc.