NACE organizers announced that Chrysler/Mopar, Ford, General Motors/ACDelco, Honda and Nissan have already committed to being at NACE/CARS 2014, each with larger exhibits than in recent years.
“The car manufacturers have the most current information and knowledge on the latest advancements in technology and repair methodologies,” said ASA Executive Director Dan Risley. “Their participation is critical to the success of the show since the industry leaders attending will be seeking to expand their knowledge and remain current with the quickly changing automotive repair industry.”
With a position in both collision repair and mechanical repair, the OEMs have an opportunity to serve two market segments at one industry event. In addition to displays, attendees can expect to see presentations, seminars and training on the most up-to-date OEM technologies.
"We are excited to continue the launch of the all-new Ford F-150, the toughest, smartest and most capable truck to ever be introduced, at this year’s NACE in Detroit,” said Paul Massie, Ford’s powertrain and collision marketing manager. "Ford has a longstanding history with ASA,and the 2014 NACE and CARS show is a great venue to deliver information to repair professionals about this exciting new truck."
Added Gary Ledoux, assistant national manager for American Honda Motor Copmany, "We’re excited about exhibiting at NACE/CARS again and showing our support for the collision and mechanical repair industries. I think this is going to be a great show and another opportunity to interact with Honda customers and business partners. All roads lead to Detroit in July!"
The two biggest changes to NACE/CARS 2014 include the new location in Detroit and the new summer dates, July 28 through Aug. 2. The anticipated growth or “renaissance” of the event coincides with the renaissance and revitalization of Detroit. According to show organizers, the Motor City will allow attendees to take advantage of growth in the automotive industry and help improve the overall economy.
“Our team, including members of the ASA Board of Directors, ASA Michigan members and staff, our event management company and show contractors, have spent significant time in Detroit planning NACE/CARS 2014,” said Risley. “Everyone has been impressed, and the city will be a great host. We believe visitors are going to be thrilled with the hotels, restaurants, convention center, amenities, safety and security, family attractions and overall friendliness of Detroit.”
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