Parts Substitution Causing Average Severity to Decline - BodyShop Business

Parts Substitution Causing Average Severity to Decline

Despite rising OEM parts prices, average severity is decreasing, according to Mitchell International’s latest quarterly Industry Trends Reports (ITR). Mitchell’s Greg Horn says that the decline in severity is surprising considering OEM parts prices, but the use of aftermarket and refurbished parts is likely the cause.

Horn, vice president of industry relations, says that the “substitution effect” is driving down estimate severity: Rising OEM parts prices as tracked by Mitchell’s Collision Parts Price Index (MCPPI) have resulted in more repairers using alternative parts. The MCPPI tracks prices of the top 20 most-replaced collision parts to show how inflationary trends related to parts affect collision repairers.

“Comparing our supporting data from the MCPPI with trends in severity and the national rate of inflation shows that a clear substitution effect is at work, causing average gross repairable estimate severity to decline, despite rising OEM parts prices,” Horn writes in the ITR. “As repairers opt to substitute more economically viable used or aftermarket parts in place of costly OEM parts in ever-larger numbers, the net effect has been a decrease in parts dollars and an increase in labor dollars on repairable estimates in recent years.”

Mitchell’s most recent ITR also shows that the actual cash value of vehicles appraised for collision losses during the third quarter of 2009 was $12,188 – $829 less than the same period last year – reflecting the lower value of today’s vehicle population.

Mitchell also reports that the average gross appraisal value of comprehensive coverage estimates processed through the company in the third quarter of 2009 was $2,468 – a $164 increase from the same period last year.

A copy of the Industry Trends Report can be downloaded at Mitchell’s Web site.


More information:

Download the Industry Trends Report

Mitchell Acquires ClaimTools Digital Camera Photo Management System

You May Also Like

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Mark Riddell, managing director of m3 Networks Limited, about how auto body shops are looked at as small businesses and easy prey for cyber attackers and what they can do to protect themselves and their customers' data.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Other Posts

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.