School of Industrial Design, at Academy of Art University, San Francisco. Previously, Matano managed the Mazda Chief Designers group that created the entire Mazda car line designs.
The experts observed that the new Camaro leans on its heritage but does so in an artful, modern fashion.
“Although it borrows some of its styling cues from the first generation Camaro, they all contribute to a simple, pure and modern appearance. It is the most dynamic Camaro ever,” says Masatugu Arimoto.
Sam Livingstone appreciates the “innately seductive exterior and interior. It’s well resolved, and I’d argue evidence that General Motors strikes a better balance than Ford and Chrysler do in their pony cars.”
The 59 World Car Awards jurors then voted on the expert’s recommendations in February 2010, and their ballots were tabulated by the international accounting firm KPMG.
“In recreating this modern sports car, we have proven that people are just as passionate about Chevy as ever,” said Michael Simcoe, Chevrolet design director. “We have been delighted about the strong reaction to the Camaro – even in markets that are new to Chevy, it has been creating an emotional appeal for the brand.”
The World Car Design of the Year Award showcases the vision, innovation and ingenuity that are such an inherent part of the automotive industry.
The top three contenders for 2010 World Car Design of the Year were the Chevrolet Camaro, the Citroen C3 Picasso and the Kia Soul.
Previous winners of the World Car Design of the Year award were the Fiat 500 in 2009, the Audi R8 in 2008, the Audi TT in 2007 and the Citroen C4 in 2006.
