AKRON, OH — Babcox Media Inc. is pleased to announce its acquisition of Motorcycle Product News (MPN) magazine, effective April 1, 2010. The addition of MPN to Babcox’s extensive portfolio of print publications and related digital properties will extend the company’s reach into the motorcycle and powersports markets. Babcox has acquired the title from Athletic Business Publications Inc., based in Madison, Wis.
Babcox is well-known for publishing highly regarded, insightful publications for the performance, automotive aftermarket, tire industry and commercial trucking markets. The company, founded in 1920 by Edward S. Babcox, today produces 15 print magazines, as well as e-newsletters and other digital publications, in addition to offering custom publishing services, event media services, market research and list rental services.
“While this is a new market for us, the addition of MPN to our lineup of publications will complement and, in some cases, cross over with the many other titles we offer,” said Bill Babcox, chairman, president and CEO of Babcox Media Inc. “We are proud to now include this respected motorcycle and powersports publication among our offerings and are pleased to welcome key members of the MPN staff to the Babcox Media family.”
Founded in 1974, MPN is a 15,000-circulation, BPA-audited magazine dedicated to motorcycle and powersports dealers and retailers. The magazine publishes 12 monthly issues each year, in addition to a digital magazine, a weekly e-newsletter and the www.mpnmag.com Web site.
MPN serves motorcycle and powersports dealers that sell and service the 8.8 million motorcycles in use in the U.S. by focusing on accessories, hard parts and apparel. Recipients of the magazine span the management spectrum – from owners, presidents and partners to parts and sales managers.
In conjunction with the acquisition, MPN Editor Colleen Brousil and Associate Publisher Dean Kelly will be joining the Babcox Media staff.
