BASF Announces Custom Cars and Celebrity Appearance at SEMA - BodyShop Business

BASF Announces Custom Cars and Celebrity Appearance at SEMA

BASF Automotive Refinish Solutions announced that it will exhibit customized cars and the very latest in waterborne and custom color technology in Booth 21458 at the 2011 SEMA Show, Nov. 1-4, in Las Vegas.

This year, BASF says it’s showcasing its Glasurit and R-M waterborne paint systems on the vehicles of the world-class and internationally known builders who use them.

Chip Foose, television personality, automotive designer and owner of Foose Design, will be on hand to unveil the 1957 Mercedes 300SL “Gullwing” that he has re-styled for BASF on Tuesday, Nov. 1 at 3:10 p.m. Chip will also launch 12 new Foose Signature Colors he designed for BASF and sign autographs Nov. 1 from 9-10:30 a.m. and 3:30-4:30 p.m.

On Nov. 1 at 3 p.m., BASF will host the unveiling of the latest Ringbrothers creation, Diversion, the highly anticipated 1970 Camaro restoration, painted in BASF’s Glasurit 90-Line waterborne system. Unveiling the Diversion for the Ringbrothers will be Bill Goldberg, former WCW and WWE Wrestler and host of the DIY Network television show, "Garage Mahal." Ringbrothers will also make an appearance in BASF’s booth Nov. 2 from 2-4 p.m.

BASF says it’s featuring two not-to-be-missed Mustangs in its SEMA booth this year: the Darryl Gwynn Mustang built by West Coast Customs and featured in the Sept. 11, 2011 episode of the television show, "Inside West Coast Customs"; and the first-ever Richard Petty Signature Series Mustang built by Petty’s Garage. Both of these vehicles are painted with BASF’s R-M Onyx HD waterborne system.

Ryan Friedlinghaus, owner and CEO of West Coast Customs and star of "Inside West Coast Customs," will make an appearance in BASF’s booth Nov. 3 from 2-3 p.m. Richard Petty will also be stopping by the booth to say hello and shake hands.

BASF says it’s also promoting the North American launch of its R-M Carizzma Waterborne colors at this year’s show. In addition, BASF will have experts on hand to talk with customers about its collision repair industry value added services and tools: VisionPlus Business Solutions, VisionPlus Online Dashboard and BASF’s color matching tools.

Visit BASF Automotive Refinish Solutions in the Racing and Performance area of SEMA 2011 at Booth 21458.

More information:


You May Also Like

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Logan Payne, manager at Payne & Sons Paint & Body Shop in Dallas, Texas, from the Texas Auto Body Trade Show on why it's important to follow OEM repair procedures. Main point no. 1? Don't let the techs write the sheet — divide up the writers' job versus the old way where the estimator handled everything from beginning to end.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.

Body Bangin’: What Are The Consolidators Up To With Laura Gay

Micki Woods interviews Laura Gay of Consolidation Coach on the current state of auto body shop consolidation.

Body Bangin’: The Magic of a Massive MSO with Patrick Crozat

Micki Woods interviews Patrick Crozat, the COO of G&C Auto Body, which is the largest privately-owned, family-owned auto body shop group.

Body Bangin’: Changing Your Mindset with Mike Jones

Micki Woods interviews Mike Jones of Discover Leadership Training on changing your mindset to change your life.

Other Posts

Body Bangin’: Rivian Collision Program and Insurance

Micki Woods interviews Frank Phillips, collision repair program manager of Rivian, on how Rivian’s collision program works.

Body Bangin’: Favorite Takeaways from the Southeast Conference

Live from the Southeast Collision Conference, Micki Woods does a post-show wrap-up on the Southeast Collision Conference with the SCC committee.

Body Bangin’: Overcoming Objections

Live from the Southeast Collision Conference, Micki Woods interviews Ron Reichen and Barry Dorn on overcoming objections, the talent shortage and the SCRS blend study.

Body Bangin’: Easily Find and Add Non-Included Operations

Live from the Southeast Collision Conference, Micki Woods interviews Scott Ayers on the Blueprint Optimization Tool (BOT).