BASF Celebrates 90 Years of R-M Automotive Refinish Paint - BodyShop Business

BASF Celebrates 90 Years of R-M Automotive Refinish Paint

BASF Automotive Refinish announced that it’s celebrating the 90th anniversary of one of its automotive refinish paint brands, R-M, founded in the summer of 1919. Today, the R-M product line includes like DIAMONT, ONYX HD and CARIZZMA.

BASF says it all started with a duck decoy made and painted by the Mason Decoy Factory in Detroit, Mich., starting in 1896. By 1919, the company’s founder, Herbert Mason, had developed another use for his paints and joined his friend, Fred Rinshed, to form the Rinshed-Mason (R-M) Company, which soon became the largest paint supplier to the growing automotive industry.

R-M was the first paint company to supply high performance lacquers to Cadillac. R-M also pioneered Florida testing to assess the weathering abilities of paints, which became the industry standard. R-M launched the first tinting base system in 1948, signaling the birth of the mixing machine, which continues today to be the industry standard, BASF says.

Today, R-M is a division of BASF Coatings. For more information about BASF and the R-M line of automotive refinish paints, visit

You May Also Like

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Mark Riddell, managing director of m3 Networks Limited, about how auto body shops are looked at as small businesses and easy prey for cyber attackers and what they can do to protect themselves and their customers' data.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Other Posts

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.