BASF Corporation and AASP Are First 2011 Repairer Driven Education Series Sponsors - BodyShop Business

BASF Corporation and AASP Are First 2011 Repairer Driven Education Series Sponsors

The Society of Collision Repair Specialists (SCRS) announced that the BASF Corporation is the first official sponsor of SCRS’s 2011 Repairer Driven Education (RDE) series. It is the second year in a row that BASF has been first to commit support to RDE, which will take place in the afternoons on each day of the SEMA Show in Las Vegas this November.

SCRS says the resources sponsors provide serve as a foundation for the program and demonstrate the commitment participating companies have to industry education.

"For over a decade, we have been increasing our support for collision repair educational and improvement programs," said BASF Manager of OEM and Industry Relations Joe Skurka, whose company is committing to RDE at the Master’s level. "We want our customers to thrive, not just survive, and helping provide the tools to make this happen is one of our core strategies. We see both SCRS and the Repairer Driven Education series as viable opportunities to support this strategy."

Giving the industry the knowledge it needs to adapt to its ever-changing marketplace is not only important, but a key to the ongoing health of the profession, according to SCRS.

"There’s absolutely no guarantee that the approach, procedures, business models and products that worked successfully last year will work in the future without understanding the changes taking place in the marketplace," said SCRS Chairman Aaron Clark. "A strong industry is an industry that adapts to its surroundings, and a fundamental benefit of RDE classes is preparing attendees to succeed in the future with content that focuses on a wide variety of business issues."

Though only in its second year, RDE’s identity is closely linked to the SEMA Show through a partnership developed between SCRS and the show. The synergy between the education and the overall show experience creates additional excitement and opportunity for attendees, resulting in a growing momentum for the series, according to SCRS.

"SEMA is a good venue for the collision repair industry," added Skurka. "A large number of collision repairers are in this business because cars are their hobby, and you can see amazing examples of craftsmanship there. SEMA is an attractive environment for automotive enthusiasts; a marriage of fun and business that we think can help attract young, quality people to the industry."

In addition to BASF, the Alliance of Automotive Service Providers (AASP) has committed to sponsoring RDE at the Associates’ level. This marks the first time an association outside of SCRS has come forward to support the program.

"I am excited that AASP is able to participate in and support the RDE programming at SEMA this year," said AASP President Rick Starbard. "After experiencing last year’s RDE firsthand, I was impressed with the caliber of the content provided. It was great to be able to experience educational seminars that are truly repairer driven, and our association is proud to be a part of that experience in 2011."

SCRS says that although RDE appears poised to build on the success of last year, the program’s outlook is dependent on the widespread industry backing.

"It is gratifying to enjoy both continued support from prominent companies like BASF, as well as new support from industry fixtures like AASP," said SCRS Executive Director Aaron Schulenburg. "These organizations share our vision in the value that RDE brings to the industry and the SEMA Show, and they have committed to helping to do what it takes to ensure the series’ ongoing vitality. The support of SCRS and the industry they show through their involvement in our educational initiatives is much appreciated. We can’t thank them enough."

More information:


You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.