CAR-O-LINER Names Randy Profeta Director of Technical Services and Industry Relations - BodyShop Business

CAR-O-LINER Names Randy Profeta Director of Technical Services and Industry Relations

CAR-O-LINER Company has named Randy Profeta its new director of technical services and industry relations. Profeta has worked in the automotive and collision repair industry for more than 30 years, including job assignments in both the retail and wholesale segments of the automotive industry. 

Before joining CAR-O-LINER, Profeta worked as a senior consultant and project manager for Summit Consulting Int’l. Inc. Profeta also served as the corporate director of collision services for AutoNation, where he had direct responsibility for the oversight and operation of over 90 dealer-operated collision repair facilities.

Profeta spent 10 years with Toyota Motor Sales U.S.A. Inc., where his duties included technical writing, training and dealer development. His department was responsible for the implementation of the Toyota collision center certification program. Profeta’s group successfully adapted the lean manufacturing concepts of the Toyota Production System to body and paint service.

An active participant in the industry, Profeta also was a member of the board of directors for the National Auto Body Council from 1999 to 2004. He has served on the ASE board of governors and the collision repair technical committee for Skills USA(VICA). He holds ASE certifications as a Master Auto Body and Paint Technician, Collision Estimator and Automotive Mechanical Technician. During his tenure at AutoNation, he was a member of the General Motors Dealer Fixed Operations Advisory Board.

Profeta holds a BSB degree in Marketing from Seton Hall University, South Orange New Jersey. He returned to Seton Hall in 1996 and earned a Masters degree in International Business.

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