FinishMaster to Host Waterborne Luncheon in Atlanta - BodyShop Business
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FinishMaster to Host Waterborne Luncheon in Atlanta

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FinishMaster, a national distributor of automotive paints, coatings and paint-related accessories, announced that its waterborne division, WaterMasters, will be hosting a waterborne luncheon at the Metro Atlanta Automobile Dealers Association on Wednesday, Aug. 19, from 11 a.m. to 1 p.m. This free seminar will address the benefits of converting collision repair centers to waterborne finishes.

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“There is an increased awareness and excitement about waterborne products in our area, but many operators are hesitant to convert because of a lack of knowledge about the process,” said Gregg Goff, FinishMaster district sales manager. “As a company who has completed over 500 waterborne conversions, FinishMaster will share its expertise during this informational luncheon. We want to address any concerns and answer any questions these operators might have.”

Herb Butler, vice president of WaterMasters, will conduct the waterborne program. He will discuss the issues relating to the use of waterborne finishes and the conversion process.

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Anyone interested in learning about waterborne technology is encouraged to attend. A buffet lunch will be served.

To register for the free WaterMasters luncheon or for more information, call Gregg Goff, FinishMaster district sales manager, at (770) 367-9870.

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