GM Takes Shots at Ford F-150 in New Web Spots
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GM Takes Shots at Ford F-150 Pickup Truck in New Web Spots

Web spots featuring a grizzly bear and Howie Long aim to illustrate differences between the high-strength steel Chevy Silverado and the aluminum F-150.

GM Web commercial.

GM Web commercial.

GM recently released a biting Web commercial in which it takes almost direct shots at Ford over the cost and speed of the automaker’s pickup truck repairs, USA Today reported.

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The Web spot, which could turn into a full-blown TV ad campaign in the future, features NFL broadcast personality Howie Long interviewing an expert about the costs of fixing the aluminum-bodied Ford F-150 truck.

GM claims in the ad that, following a simulated low-speed accident, it cost an average of $1,755 more and took an additional 34 days to fix the F-150 than its direct competitor, the Chevrolet Silverado, USA Today reports.

In another Web spot, GM releases a real-life, 700 lb. grizzly bear on a few men. They must choose between two cages for safety, one made of steel and one made of aluminum.


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Below is the grizzly bear GM Web commercial in connection with their current advertising campaign.


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