I-CAR Names New Director of Marketing & Distribution - BodyShop Business

I-CAR Names New Director of Marketing & Distribution

I-CAR announced today that William Stage has been appointed to fill the newly created position of director of marketing & distribution. Stage will report to John Edelen, president and CEO of I-CAR.

Stage comes to I-CAR with over 20 years of experience in the collision inter-industry and is familiar with the I-CAR organization, having previously served as director of field operations, marketing and product development for I-CAR from 1990-1994. Since 2006, he has served on the I-CAR International Board of Directors, most recently serving as secretary. He also served as chairman of the I-CAR International Advisory Committee, a committee comprised of volunteers who provide an advisory role to the organization.

“Along with his extensive industry experience, Bill brings a broad collision inter-industry marketing and distribution experience to the I-CAR organization,” said Edelen. “Bill’s proven leadership and experience will benefit I-CAR, its volunteers and ultimately the inter-industry.”

Edelen added, “This experience, both inside and outside the I-CAR organization, will be of particular value as I-CAR implements the recently announced Professional Development Matrix to better improve the value of I-CAR training. Bill’s drive and commitment to the organization will help us deliver on the I-CAR vision that every person in the collision industry, current and future, has the necessary knowledge and skills relevant to their position to achieve a complete and safe repair.”

Stage said, “I am very excited to join I-CAR at this time to assist in implementing the new programs developed under John Edelen’s leadership. The I-CAR staff and volunteers are a dedicated group of individuals committed to improving the industry and I am proud to be a part of the team.”

In addition to his previous experience with I-CAR, Stage most recently served as manager, network support services, for Akzo Nobel Coatings, a position he held since 2007. From 1994 to 2006, Stage was vice president & director of field services for Mitchell International. Stage also owns SSR Collision Center in Alpharetta, Ga.

Bill has both a B.S. and M.S. in Civil Engineering from the University of Pennsylvania and received an MBA from Pennsylvania State University.

More information:


I-CAR Holds Roundtable on Future of Curriculum

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