I-CAR Names New Director of Marketing & Distribution - BodyShop Business

I-CAR Names New Director of Marketing & Distribution

I-CAR announced today that William Stage has been appointed to fill the newly created position of director of marketing & distribution. Stage will report to John Edelen, president and CEO of I-CAR.

Stage comes to I-CAR with over 20 years of experience in the collision inter-industry and is familiar with the I-CAR organization, having previously served as director of field operations, marketing and product development for I-CAR from 1990-1994. Since 2006, he has served on the I-CAR International Board of Directors, most recently serving as secretary. He also served as chairman of the I-CAR International Advisory Committee, a committee comprised of volunteers who provide an advisory role to the organization.

“Along with his extensive industry experience, Bill brings a broad collision inter-industry marketing and distribution experience to the I-CAR organization,” said Edelen. “Bill’s proven leadership and experience will benefit I-CAR, its volunteers and ultimately the inter-industry.”

Edelen added, “This experience, both inside and outside the I-CAR organization, will be of particular value as I-CAR implements the recently announced Professional Development Matrix to better improve the value of I-CAR training. Bill’s drive and commitment to the organization will help us deliver on the I-CAR vision that every person in the collision industry, current and future, has the necessary knowledge and skills relevant to their position to achieve a complete and safe repair.”

Stage said, “I am very excited to join I-CAR at this time to assist in implementing the new programs developed under John Edelen’s leadership. The I-CAR staff and volunteers are a dedicated group of individuals committed to improving the industry and I am proud to be a part of the team.”

In addition to his previous experience with I-CAR, Stage most recently served as manager, network support services, for Akzo Nobel Coatings, a position he held since 2007. From 1994 to 2006, Stage was vice president & director of field services for Mitchell International. Stage also owns SSR Collision Center in Alpharetta, Ga.

Bill has both a B.S. and M.S. in Civil Engineering from the University of Pennsylvania and received an MBA from Pennsylvania State University.

More information:


I-CAR Holds Roundtable on Future of Curriculum

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of ShopLoaner.com on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.