Maine TV Station Spotlights Insurer Steering Against Body Shops - BodyShop Business

Maine TV Station Spotlights Insurer Steering Against Body Shops

A TV news station in Maine, WGME 13, recently put the spotlight on steering with a special “13 On Your Side” report on how insurance companies are interfering with the relationships collision repair facilities have worked hard to build with customers.

In the report, a female customer talks about how she was “bullied” into taking her vehicle to one of the insurer’s preferred shops instead of the one she had been going to for years.

The body shop owner whose customer was steered said insurers are “scaring” customers into going to where they tell them.

“[The insurer] comes to my shop and tells me, ‘Hey, if you don’t want to join up with us, that’s fine,’” said the shop owner. “And I say, ‘I want to join up with you, but I don’t agree with how you have this written up.’”

Steering ranks as one of the top challenges body shops face when conducting daily business. Many states have anti-steering laws, but insurers either outright violate those laws or skirt them by devising clever word tracks that the law can’t interpret as steering.

Typically, when a customer files a claim and insists on taking his or her vehicle to a shop not on the insurer’s preferred list, he or she will be discouraged not to because:

• The work won’t be guaranteed.
• It will take longer to get an estimator out to that shop so it will take longer for you to get your vehicle back.
• That shop is difficult to deal with.
• That shop charges more than what other shops in the area charge, and so you may have out-of-pocket expenses.

Or the customer may simply hear, “That shop is not on our preferred list,” which many shop owners believe gives the customer the impression that shop is inferior to those on the list.

Insurers contend that they have every right to explain to their policyholders the benefits of using their preferred network of shops. 


More information: 

Watch the VIDEO

 

You May Also Like

Body Bangin’ Southeast Collision Conference: To Calibrate or Not to Calibrate with Greg Peeters

Live from the Southeast Collision Conference, Micki Woods interviews Greg Peeters of Car ADAS on what it takes to do an accurate calibration.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association's 2024 Southeast Collision Conference. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs.

Body Bangin’ Southeast Collision Conference: Building Value in Your Business with Matt DiFrancesco

Live from the Southeast Collision Conference, Micki Woods interviews Matt DiFrancesco on how to make your business as valuable as possible.

Body Bangin’ Southeast Collision Conference: Future-proof Your Shop with Mike Anderson

Live from the Southeast Collision Conference, Micki Woods interviews Mike Anderson on finding the formula for future success.

Body Bangin’: Taking the Gloves Off with Clay Hoberecht

Micki Woods interviews Best Body Shop Owner and Vehicle Care RockStar Clay Hoberecht on how he stands out in a crowded industry.

Body Bangin’: Are You Ready for the Southeast Collision Conference?

Micki Woods interviews Jordan Hendler and Josh Kent about the upcoming Southeast Collision Conference May 16-18, 2024 in Greensboro, N.C.

Other Posts

Body Bangin’: Hidden Gems to Grow Your Business with Rick Selover

Micki Woods interviews collision consultant Rick Selover on things you can do to immediately impact your person, body and business.

Body Bangin’: NORTHEAST Show Highlights with Ken Miller

Micki Woods interviews AASP/NJ President Ken Miller on highlights from the NORTHEAST Show.

Body Bangin’: Overcoming Common Shop Challenges with Kyle Motzkus

Micki Woods interviews Kyle Motzkus of Hunter Auto Body on common challenges collision shops face.

Body Bangin’: The Keys to Success with Louie Sharp

Micki Woods interviews Louie Sharp of Sharp Auto Body on life lessons learned from the Marines and how love conquers all.