Ohio Body Shop Owners Association Pushes Consumer Education, Quality Repairs - BodyShop Business

Ohio Body Shop Owners Association Pushes Consumer Education, Quality Repairs

It was just a low-key meeting at a Mexican restaurant, but the subject matter was anything but low-key. Members of the Ohio Body Shop Owners Association (OBOA) met March 10 in Oregon, Ohio, to discuss their latest consumer education ad campaign and also to go over some legislative strategies aimed at countering what they believe are unfair business practices committed by insurance companies.

The OBOA calls itself “the most aggressive auto body repair association looking out for and protecting the rights of motor vehicle owners and auto body repairers.”

“We’re for the consumer,” says Executive Director Dave Murdock. “It’s what the policies of insurance say, it’s what Ohio law says, and that’s what we’re all about. Consumer education truly is the key.

“You see all these ads for insurance companies that say, ‘We’ll save you hundreds of dollars if you switch to us,’” Murdock added. “A hundred dollars from what? No one’s ever asked that question. The reason why they’re running those ads is because they’re making so much money by not paying for claims properly that they have to invest that money to get as many consumers as possible. It’s a simple game of mathematics.”

The OBOA is currently in the process of buying radio spots to educate consumers on their rights on choosing a shop and the difference between OEM and aftermarket parts.

As far as body shops are concerned, the OBOA is working on such issues as unrealistic paint and material prices, caps on paint and material, unrealistic labor times, work performed without compensation and the inability to recruit quality technicians.

Murdock and members of the OBOA wear their feelings on their shirt…literally. They created a white button with red block letters that says, “I’m the Only One,” and wear it at their shops every day.

“Most of the time, when an insurance representative would come in to look at a car that you’ve notified him that you have, he would look at a charge on the estimate and say, ‘What’s this?’” Murdock explained. “And you would say, ‘Well, I have to do this procedure so I’m charging for it.’ And he would say, ‘You’re the only one who charges for that.’ So we told our members to wear this button at all times. That way, when the insurance rep comes in, you can just hold your hand up and say, ‘You don’t have to say it. I’m the only one who charges for that.’”

The OBOA believes that consumers are being shortchanged on the repairs of their vehicles, their second most expensive possession.

“The OBOA is now recognizing that anything short of a correct and safe repair is a breach of contract and results in what it calls a ‘short’ repair,” Murdock says. “It usually involves the safety of the consumer and, later on, diminished value. What’s worse, it’s sometimes difficult for another body technician to find that intentional short repair, to say nothing of the consumer’s dilemma.”

For more information, visit www.oboa.net.

You May Also Like

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Logan Payne, manager at Payne & Sons Paint & Body Shop in Dallas, Texas, from the Texas Auto Body Trade Show on why it's important to follow OEM repair procedures. Main point no. 1? Don't let the techs write the sheet — divide up the writers' job versus the old way where the estimator handled everything from beginning to end.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.

Body Bangin’: What Are The Consolidators Up To With Laura Gay

Micki Woods interviews Laura Gay of Consolidation Coach on the current state of auto body shop consolidation.

Body Bangin’: The Magic of a Massive MSO with Patrick Crozat

Micki Woods interviews Patrick Crozat, the COO of G&C Auto Body, which is the largest privately-owned, family-owned auto body shop group.

Body Bangin’: Changing Your Mindset with Mike Jones

Micki Woods interviews Mike Jones of Discover Leadership Training on changing your mindset to change your life.

Other Posts

Body Bangin’: Rivian Collision Program and Insurance

Micki Woods interviews Frank Phillips, collision repair program manager of Rivian, on how Rivian’s collision program works.

Body Bangin’: Favorite Takeaways from the Southeast Conference

Live from the Southeast Collision Conference, Micki Woods does a post-show wrap-up on the Southeast Collision Conference with the SCC committee.

Body Bangin’: Overcoming Objections

Live from the Southeast Collision Conference, Micki Woods interviews Ron Reichen and Barry Dorn on overcoming objections, the talent shortage and the SCRS blend study.

Body Bangin’: Easily Find and Add Non-Included Operations

Live from the Southeast Collision Conference, Micki Woods interviews Scott Ayers on the Blueprint Optimization Tool (BOT).