SEMA says it’s enhancing features targeted at the paint and body market at the 2010 SEMA Show due to increased interest from the industry. The Paint, Body & Equipment (PBE) area of the upcoming event will be larger and in a more prominent location than it was in 2009, and educational sessions specific to the paint and body market will be offered during the 2010 SEMA Show taking place Nov. 2-5 in Las Vegas.
"We’re constantly adapting to changes in the industry," said Chris Kersting, SEMA president and CEO. "We challenge ourselves to deliver high value to both exhibitors and attendees, all with the goal of providing them with a Show that is current and relevant."
While the PBE floor section was formally introduced in 2009, show organizers had seen an increase in the product category for many years. More than 50 manufacturers responded by exhibiting in last year’s section located in North Hall. Based on recent inquiries and requests, organizers are anticipating that the area will be larger in 2010 and are moving it to a more prominent area still in North Hall.
Organizers are also working with the Society for Collision and Repair Specialists (SCRS) and Collision Industry Conference (CIC), both of whom are hosting meetings for their groups in Las Vegas during the week of the SEMA Show.
The SCRS also is collaborating with SEMA to develop targeted educational seminars at the SEMA Show. Typically featuring 50-60 sessions throughout the week, the educational program is one of the cornerstones of the annual trade-only event.
"As more and more attendees at the SEMA Show become interested in the paint and body market, it is becoming increasingly more important to incorporate seminars targeted specifically to this audience," said SEMA VP of marketing and member services Tom Myroniak. "Working with the SCRS will be instrumental in helping us deliver value to this growing group."
More information:
• SCRS Aligns with SEMA Show
• SEMA attendee registration for the event opens in May
