Sherwin-Williams Automotive Refinish Used on Seal Displayed at Inauguration - BodyShop Business

Sherwin-Williams Automotive Refinish Used on Seal Displayed at Inauguration

Sherwin-Williams Automotive Finishes Corp. (SWAFC) Ultra basecoat, with a combination of its 930 and 947 clearcoats, was used to paint the new oversized Great Seal of the United States recently unveiled and displayed in Washington, D.C., during inauguration ceremonies for President Barack Obama at the Capital Hilton.

The seal, visible during news conferences and featured by MTV during the Youth Inaugural Ball (one of 10 inauguration balls held Jan. 20), was painted at Van Collision & Alteration (VCA), located in Milwaukee, Wis.

“Everyone in our shop was honored to be part of such a special project – it’s not often you get the opportunity to finish something of this importance,” said Yury Shneyder, VCA Owner. “It was a fast turnaround, and everyone in the shop worked around the clock to get it done on time to ship to Washington D.C.”

Shneyder added that Sherwin-Williams’ tech reps were on hand throughout the entire application to help match the color and clear gloss in accordance to the government and sign company’s specifications.

“The seal was made of unique foam composite, so we first had to be very careful about what solvents we used,” said Tony Brehart, the SWAFC technical representative who coordinated the project with fellow SWAFC rep Dave Gutteriez. “First we primed, then sanded all the flat areas, but had to leave some texture to still make it three-dimensional – particularly the star effects in the design. Then we filled in some minor imperfections, re-sanded and applied the color. After that we sprayed the first clear, then matte finish clear.”

VCA turned the project around in less than 48 hours and delivered the 7-foot tall seal back to the company that designed and fabricated it, Laser Cutting, Inc., also of Milwaukee. The seal was then shipped special delivery to the nation’s capital and made it in time to be part of the inaugural festivities.

For more information, visit www.sherwin-automotive.com or call (800) 798-5872.

You May Also Like

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Mark Riddell, managing director of m3 Networks Limited, about how auto body shops are looked at as small businesses and easy prey for cyber attackers and what they can do to protect themselves and their customers' data.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Other Posts

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.