Sherwin-Williams Expands Web Site - BodyShop Business
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Sherwin-Williams Expands Web Site


Sherwin-Williams Automotive Finishes (SWAFC) has launched an updated Web site at The expanded site was designed be more informational and educational for users.

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The new site features:

• An updated look and feel

• Animated features to highlight specific products and features

• Updated “Contact Me” function that allows shops to request immediate sales or technical service assistance calls

• An organized structure allowing a customer with the following information categories: market segment, product type, product system, product and application videos, store locator informational press releases, and events and training calendars.

“Our goal in designing and launching the new Web site was to have it literally become a virtual sales call right at our customers’ fingertips,” said Mike Veney, SWAFC Marketing manager for e-commerce. “This expanded customer experience will provide immediate color, product and technical information for every one of our markets, including collision, custom, fleet and OE.”


He noted the new site also includes a number of videos and KPI calculators. SWAFC’s Formula Express and its E-Store also are incorporated into the new design.

For more information, visit or call (800) 798-5872.

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