Sherwin-Williams Planet Color Paint Appearing on NASCAR Racer - BodyShop Business
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Sherwin-Williams Planet Color Paint Appearing on NASCAR Racer


This Saturday at the NASCAR Sprint Cup Series race at the Bristol Motor Speedway, Robby Gordon’s No. 7 Dodge Charger will feature the logo and shimmering look of Planet Color, the custom color paint system from Sherwin-Williams Automotive Finishes Corp. (SWAFC). Gordon, a three-time NASCAR Sprint Cup Series race winner, has used the brand’s coatings for years. His car’s new paint job will feature the Planet Color orange logo, the Barrett-Jackson logo and the team’s No. 7.

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Sherwin-Williams says Planet Color is popular among custom automotive enthusiasts, painters and shop owners. Made from a series of optimally enhanced coatings containing special combinations of reflective additives, Planet Color offers multi-dimensional finishes that are color shifting, iridescent and shimmering.

“We appreciate the opportunity to be featured on the car of a champion like Robby Gordon with this special one-time ‘unveiling’ of Planet Color at a popular venue like the Bristol Speedway,” said David Kidd, SWAFC OEM Business Development Manager/Planet Color. “It’s a great chance to show over 100,000 fans in the stands, and millions more at home, that Planet Color finishes offer unparalleled durability and limitless color possibilities.”
Planet Color is available at NAPA Auto Parts and SWAFC branches throughout North America. For more information about Planet Color, visit or call (800) 798-5872. For more information about Barrett-Jackson visit For information about Robby Gordon, visit

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