The Yellow Pages "Auto Body Repair/Paint" heading receives more than 51 million references annually, with the highest usage levels in April when bad weather drives up the demand for repairs. Of the people referencing this heading, 49 percent need dent, fender, windshield, bumper or front end work, according to Yellow Pages Association (YPA) research.
When referencing the heading, 79 percent of consumers are looking for a local business, and the average dollar amount spent by these consumers is $1,010.
“The collision repair industry is driven by the consumers’ needs for quality repair and available funds, so in the current economy, consumers are choosing to pay repair costs over purchasing a new car,” said Automotive Service Association (ASA) President Ron Pyle.
The YPA says users of the “Auto Body/Paint” heading are overwhelmingly 18- to 49-year-old single males who rent their residence, live in the Western portion of the United States and earn between $25,000 and $60,000 a year.
Larry Small, YPA director of research, added that 32 percent of active buyers refer to the Yellow Pages when looking for services, “which is over three times more than any other medium.”
For more information, visit www.ypassociation.org.
