GM Takes Shots at Ford F-150 in New Web Spots

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Body Repair

GM Takes Shots at Ford F-150 Pickup Truck in New Web Spots

Web spots featuring a grizzly bear and Howie Long aim to illustrate differences between the high-strength steel Chevy Silverado and the aluminum F-150.

BodyShop Business Staff Writers
By BodyShop Business Staff Writers
Published:
GM Web commercial.
GM Web commercial.

GM recently released a biting Web commercial in which it takes almost direct shots at Ford over the cost and speed of the automaker’s pickup truck repairs, USA Today reported.

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The Web spot, which could turn into a full-blown TV ad campaign in the future, features NFL broadcast personality Howie Long interviewing an expert about the costs of fixing the aluminum-bodied Ford F-150 truck.

GM claims in the ad that, following a simulated low-speed accident, it cost an average of $1,755 more and took an additional 34 days to fix the F-150 than its direct competitor, the Chevrolet Silverado, USA Today reports.

In another Web spot, GM releases a real-life, 700 lb. grizzly bear on a few men. They must choose between two cages for safety, one made of steel and one made of aluminum.

Click here to read the full story.

https://www.youtube.com/watch?v=tLFe8g7E2sc

Below is the grizzly bear GM Web commercial in connection with their current advertising campaign.

https://www.youtube.com/watch?v=vIC7Fw1rFF4

 

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Crash Champions Expands to Great Falls, Montana

Crash Champions has announced the successful acquisition of Mitchells’ Crash Repair, Flawless Auto Body and 3 Way Auto Body.

Jason Stahl
By Jason Stahl
Jason Stahl has 30 years of experience as an editor, and has been editor of BodyShop Business for the past 18 years. He currently is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling advertising space to writing articles.
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Crash Champions has announced the successful acquisition of three local repair centers in Great Falls, Mont.: Mitchells’ Crash Repair, Flawless Auto Body and 3 Way Auto Body. The three local repair centers transitioned operations to Crash Champions effective April 22. 

“We are certainly proud to continue expanding the Crash Champions footprint across Montana,” said Matt Ebert, founder and CEO of Crash Champions. “Beginning service to the Great Falls community is another strategic step in that momentum. Each of these local teams have earned a reputation for high-quality repairs and an attention to best-in-class customer service. We’re proud to welcome them to the team and look forward to serving Great Falls, now under the Crash Champions brand.”

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