The owners of Dynamic Autobody CARSTAR in Columbiana, Ohio, have made a living fixing cars after accidents, but are now helping to intervene at the accident scene. The shop – owned by Kathy and Dave George and their son Nick George – is offering free Toddler Info Kept for Emergency (TIKE) stickers for community members’ vehicles in case of accidents.
Over the past two years, Dynamic Autobody has provided about 17,000 of the free stickers – which provide first responders with emergency information about children in a vehicle in case of an accident – to community members at local events and by handing them out at the shop. While providing the stickers as a community service, Dynamic Autobody is also able to take advantage of a marketing opportunity, Nick George said.
“It lets people know where we’re at and who we are,” he said, adding that many people stop by the shop strictly to request a TIKE sticker. “Any time we can get somebody in the door is a good thing, whether you can sell something to them or not.”
George said the company markets itself mostly through community involvement, including sponsoring little league teams, giving safety talks throughout the area and distributing TIKE stickers.
“It’s all about getting our name out in the community,” he said.
The stickers are provided at no cost through the Ohio Insurance Institute and the Ohio Council of the National Association of Insurance Women International.
For information about ordering free TIKE stickers, click HERE.
