The Refinish Distributors Alliance (RDA) announced it has created a new website designed to give its members better access to member information, news, products, programs, services and a variety of tools each member can use to effectively compete against local and national footprint distributors.
RDA provides combined purchasing power with unified marketing and business approaches for a select group of leading refinish distributors throughout the U.S. In an ever-increasing environment of consolidation and competition, RDA says it delivers refinish products and exceptional value-added services to its distributor members and their collision customers.
RDA was incorporated in 2008 and currently has 15 members with 179 locations in 26 states. It represents $430,000,000 in sales or 15 percent of the PBE market in the U.S. It markets under the IMPACT brand, which provides members with a “common theme” approach to marketing products and services to the collision industry. RDA says members are fully engaged in working to develop and implement products and services that benefit their customers.
More information:
Contact Robert McKenzie, Jr. at (731) 217-9081 or [email protected].
