Toyota Unveils Next Phase of Lower Price Radiator Program - BodyShop Business
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Toyota Unveils Next Phase of Lower Price Radiator Program

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Toyota has introduced the “third phase” of a “lower price” OE radiator program that averages about half the price (prices reduced by an average of approximately 50 percent; price reduction for specific models may vary). With new applications for Sequoia, Sienna and Tundra, shops can now buy competitively-priced Genuine Toyota Radiators to cover 77 percent of Toyota vehicles in operation that are from three to 10 years old.

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“Of course, we all know that owners and shops want OE quality. We also know that there are a lot of cost-related issues, especially in the current economic environment,” said Len Zavallos, Toyota product planning and development manager. “That’s why Toyota works so hard to find ways to reduce costs, while maintaining that performance and quality Toyota owners expect.”

In cooling performance tests (conducted by DENSO Corporation), Toyota claims that the Genuine Toyota Radiators outperformed aftermarket imitations in both durability and performance, with some aftermarket radiators delivering 5 percent less cooling performance.

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Toyota says that parts consolidation can add efficiency and help to reduce cost, but warns that it can also be a shortcut to disaster, especially where radiators and engine cooling are concerned. Toyota says that consolidation must be implemented with careful regard to precise vehicle specifications, or engine integrity could be at risk.

For more information, visit www.toyotapartsandservice.com.

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