Tricked-Out Trike Wins "What Can You HEMI" Contest - BodyShop Business

Tricked-Out Trike Wins “What Can You HEMI” Contest

That (thing) trike got a HEMI?

As a matter of fact, it does – thanks to Marcus Braun, Chrysler’s “What Can You HEMI?” grand-prize winner. Braun not only takes home a new car for his invention, but the satisfaction that his super-sized HEMI-powered tricycle – more fit for the freeway than the sidewalk – is no longer just a figment of his imagination.

Chrysler launched the contest earlier this year, asking consumers: “If you could put the 5.7-liter V-8 HEMI engine into anything, what would it be?”

To inspire would-be inventors, Chrysler concocted the HEMI-Grille. The oversized barbeque can cook 240 hotdogs in under three minutes. For added kicks, there’s a gas pedal that the gearhead chef can blip to hear the rumble of the V8.

Chrysler received more than 360 entries from budding “Tim ‘The Tool Man’ Taylors.” Entries included everything from a HEMI-powered player piano to possibly the world’s most powerful toilet. Chrysler then narrowed it down to five finalists, whose ideas (below) were turned into actual working prototypes by MSX International.

HEMI Snowblower – Belleville, Mich., resident Tim Flucht. – inspired by harsh Michigan winters – wanted a device to make snow removal easier and faster. He got it. To ensure that all 345 horses remain under control, the snowblower’s engine is mated to a one-speed transmission. Crowning touches include a saucer-sized tach and a rumbly Flowmaster exhaust.

HEMI-Go-Round – “The shrill carousel music is gone, replaced by the deep rumble of the HEMI’s exhaust, which resonates from eight muffler tips atop the center column,” wrote Jonathan Brzon of Topeka, Kan., in his contest entry. Brzon also replaced the carousel’s horses with junior-sized DaimlerChrysler products. The engine generates enough power to spin the turntable in a 22-foot circumference at 8 rpm (double most carousels).

HEMI Trike – Marcus Braun, of Vancouver, Canada, has such fond memories of his trike-riding days (like the time he and his friends convinced the neighbor to try to jump three trash cans on his Big Wheel) that he decided to super-size one for adults. The HEMI Trike features a 4-foot-tall front wheel, a reverse-mounted HEMI V8 with hot-rod style headers for each of the engine’s eight cylinders, a double-wishbone rear suspension and sticky Goodyear racing slicks.

HEMI on Ice – Dan Burg of Lindenhurst, Ill., wrote in his entry that a supped-up ice resurfacer is just what the National Hockey League needs to draw bigger crowds. So an aged Zamboni ice resurfacer got a new lease on life with a HEMI V8, complete with Mopar performance headers, Borla exhaust, a Viper seat and a Viper-esque paint job, just like the sketch submitted by Burg.

HEMI Shredder – Randy Fredner of Earlysville, Va., envisioned this industrial-strength paper-eating machine disguised as a plain office desk. Atop its tabletop is a feeding tray, large enough to fit full-size reams of paper, junk mail, CDs and credit cards. “Hit the switch and up pops an outlet port that can be aimed at the recycling bin – or those annoying dweebs in accounts payable,” Fredner wrote in his entry. For heavy-duty loads, the operator can pump the pedal to rev the engine. The sole option: a HEMI-driven, desk-mounted pencil sharpener.

The five finalists were shuttled to Detroit to see their wacky contraptions, and it was there that Big Wheel aficionado Marcus Braun was crowned the grand-prize winner and given the keys to a HEMI-powered Chrysler, Dodge or Jeep product of his choice (he chose the 300C luxury sedan).

Rumor has it, the five finalists then dined on 240 hot dogs cooked on the HEMI-Grille.

Writer Georgina K. Carson is editor of BodyShop Business and always wanted a Big Wheel growing up. She got Barbies instead.

You May Also Like

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Logan Payne, manager at Payne & Sons Paint & Body Shop in Dallas, Texas, from the Texas Auto Body Trade Show on why it's important to follow OEM repair procedures. Main point no. 1? Don't let the techs write the sheet — divide up the writers' job versus the old way where the estimator handled everything from beginning to end.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.

Body Bangin’: What Are The Consolidators Up To With Laura Gay

Micki Woods interviews Laura Gay of Consolidation Coach on the current state of auto body shop consolidation.

Body Bangin’: The Magic of a Massive MSO with Patrick Crozat

Micki Woods interviews Patrick Crozat, the COO of G&C Auto Body, which is the largest privately-owned, family-owned auto body shop group.

Body Bangin’: Changing Your Mindset with Mike Jones

Micki Woods interviews Mike Jones of Discover Leadership Training on changing your mindset to change your life.

Other Posts

Body Bangin’: Rivian Collision Program and Insurance

Micki Woods interviews Frank Phillips, collision repair program manager of Rivian, on how Rivian’s collision program works.

Body Bangin’: Favorite Takeaways from the Southeast Conference

Live from the Southeast Collision Conference, Micki Woods does a post-show wrap-up on the Southeast Collision Conference with the SCC committee.

Body Bangin’: Overcoming Objections

Live from the Southeast Collision Conference, Micki Woods interviews Ron Reichen and Barry Dorn on overcoming objections, the talent shortage and the SCRS blend study.

Body Bangin’: Easily Find and Add Non-Included Operations

Live from the Southeast Collision Conference, Micki Woods interviews Scott Ayers on the Blueprint Optimization Tool (BOT).