Wake Up and Smell the Coffee - BodyShop Business

Wake Up and Smell the Coffee

Quick! Send out an all-points bulletin! I have earth-shattering news from Captain Obvious. Brace yourselves for this …

It seems coffee makes you more alert. 

I know, I know. But did you know that, apparently, even the smell of coffee has this magical effect? Thank God someone finally unraveled the mystery surrounding the phrase, “Wake up and smell the coffee.”

As you begin to piece back together the fragments of your shattered lives, I’ll explain how Captain Obvious made this unparalleled discovery.

Serving as a testament to the fact that you can find someone to pay you to study anything, the RAC Foundation recently completed a study on the effects of certain scents on a person’s driving.

What prompted this unusual area of study? According to Conrad King, the RAC Foundation’s consultant psychologist, “More than any other sense, the sense of smell circumnavigates the logical part of the brain. This is why the smell of baking bread can destroy the best intentions of a dieter, and the smell of a perfume can turn men into gibbering idiots.” (I’ve met a lot of idiots when I wasn’t wearing perfume. Anyone want to pay me to study that?)

In addition to coffee, scents like peppermint, cinnamon and lemon were found to boost attention and concentration, whereas the smell of fast-food wrappers and fresh bread increase the odds of road rage and speeding. 

Stressed? Pick your air freshener wisely. While the scent of the ocean was found to promote calm and deep breathing, smells like chamomile, jasmine and lavender actually over-relaxed drivers — sometimes to the point of putting them to sleep. Think of it as the difference between Jimmy Buffett and Vivaldi.

It makes sense, though, because chamomile, jasmine and lavender are common cures for insomnia. (Funny, I always assumed the cure for insomnia was my organic chemistry professor.) But before you toss that little green tree, consider that a neutral-smelling car was found to create irritability or even olfactory hallucinations.

Drivers too worried to navigate the dangerous world of car scents alone are in luck — cars of the future will have built-in systems to detect the driver’s mood and alter the car’s scent accordingly. So in 2020 when you’re feeling a little drowsy, your car will fill itself with the aroma of fresh brewed coffee.

I always knew that eventually Starbucks would rule the world.

Liz Blickle is a freelance writer for BodyShop Business. Her car smells like lavender, which might help explain her lack of attention behind the wheel and her questionable driving history.

You May Also Like

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Mark Riddell, managing director of m3 Networks Limited, about how auto body shops are looked at as small businesses and easy prey for cyber attackers and what they can do to protect themselves and their customers' data.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Other Posts

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.