American Honda Motor Co., Inc., has announced the launch of a new consumer-oriented video titled, “ProFirst – Quality Collision Repair.”

The video focuses on a comparison collision between two Acura MDX vehicles, one a standard production vehicle and the other an identical vehicle that was previously damaged and then repaired incorrectly. The crash was conducted according to Insurance Institute for Highway Safety protocols. The difference between how each vehicle fared is dramatic and accentuates the need for proper repair using the correct tools, equipment and procedures.

The video also highlights American Honda’s network of ProFirst certified collision shops and that they have the right skills, training, equipment and information to make proper vehicle repairs.

“The use of high-strength steel, ultra high-strength steel, aluminum and other exotic and innovative weight-saving materials will only increase as we moved towards ever-increasing CAFÉ standards,” said Leigh Guarnieri, American Honda’s manager of the Collision Marketing group. “Making proper repairs on these vehicles is crucial to the safety of our Honda and Acura customers. This will continue to be the driving force behind our ProFirst program.”

To view the new video, visit collision.honda.com and go to the video titled, “”ProFirst and Collision Repair.”