PPG has announced it will hold its annual spring MVP Business Solutions Conference April 7-9 at the JW Marriott Camelback in Scottsdale, Ariz.
The conference, which is open to owners and managers of collision centers using PPG Refinish products, has a notable lineup of well-known, motivational keynote speakers, pertinent seminars and interactive workshops – all focused on helping attendees improve their collision center performance. The conference is structured to give participants exposure to fresh approaches for advancing their competitive capabilities.
“We are committed to helping our customers create a competitive advantage in the marketplace,” says Jim Berkey, director, MVP Business Solutions. “The industry is ever evolving and becoming more complex, so it is essential that we develop and offer our customer partners opportunities to gain insight and exposure to the latest business practices that will develop leadership, talent and a culture that drives continuous, measurable and market-driven improvement.”
The conference schedule is highlighted by prominent keynote speakers, including George Avery, Sasha Strauss and Steve Gilliand.
Avery, State Farm’s spokesperson to the collision repair industry, auto
estimating consultant, past National Auto Body Council president,
current CIC chairperson and well-recognized industry leader, will
present an overview and perspective on how the industry landscape is
changing, the possibilities those changes present, and how State Farm is restructuring to adapt
to the “industry headwinds.”
In his address titled, “Branding 101 / Brand Strategy Essentials,” Strauss, managing director at Innovation Protocol and adjunct professor at USC’s Annenberg School for Communication, will talk about why brands matter, who they matter to, and how you can build them into your marketing, advertising and public relations strategies.
In his humorous and reality-tested technique, Gilliand delivers his trademarked and profound presentation titled, “Enjoy The Ride,” challenging the audience personally and professionally.
The conference begins on April 7 with leisure actives that include the Randy Dewing Memorial Golf Tournament and relaxing at the JW Marriott spa or pool, followed by a welcome reception.
Some of the breakout sessions include:
• Digital Marketing = More Customers…More Revenue…More Profit – Learn about the importance of strategy before tactics, 12 powerful digital marketing tools and why marketing is a process.
• Crunch Time: Health Reform on the Eve of Implementation – Get an eye-opening look at the complex rules related to the reform law, in advance of the Jan. 1, 2014 implementation of its signature provisions.
• Creating a Culture of Peak Performance and Achieving Greater Results – This session will focus mainly on the management practices that will create a culture of peak performance. If you are tired of theory-only sessions, this energetic, humorous and content-rich presentation is guaranteed to provide you with practical knowledge on creating a culture of peak performance and achieving greater results.
• X-Ray Estimating: An Ace Up Your Sleeve – This session will offer an approach to improving your repair cycle time and hours per day performance.
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