BASF has announced that Yolanda Sandor, marketing communications specialist, BASF Corporation and David Huber, president, ShannonLoren LTD have been recognized with a 2013 MARCOM Gold Award for their use of an innovative software program on USB flash drives provided to BASF Automotive Refinish customers.
Utilizing StickyDrive software program technology, Sandor and Huber created USBs that enable BASF to maintain the most current information on its Glasurit 90-line, R-M Onyx HD and Carizzma waterborne paint lines for its refinish customers through an automated document management system. Each time the USB drive is used and an Internet connection is available, it automatically checks and installs the most current information on BASF waterborne products and services directly onto the USB.
This is the third time in four years that BASF and ShannonLoren have been recognized with a MARCOM Award. The awards are administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals.
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