Allstate has announced that auto dealers will now have the opportunity to open full-service Allstate agencies inside their dealerships.
“Allstate’s dealer program seamlessly integrates the purchase and service of a vehicle with the opportunity to price your auto insurance with Allstate and work with a licensed insurance professional on all your coverage needs in a way that’s never been done before,” said Mark LaNeve, Allstate senior executive vice president and chief marketing officer. “Our agency owners are at the heart of Allstate’s business, and this program allows us to attract new customers at a time and location that’s convenient for the customer.”
Agency offices will be placed inside the dealership, typically on the showroom floor, and operate during regular hours of the dealership. Licensed insurance professionals and a team of support staff employed by the agency owner will be on site to help customers assess their insurance portfolio and their needs for their new vehicle, their home and more.
Allstate and Allstate Dealer Services tested and modified this program during the past two years with Allstate agents in 11 dealerships around the country. The pilot revealed that the dealer program delivers the convenience of a one-stop-shop and the face-to-face interaction customers want.
"We have been extremely impressed with the Allstate program," said Randall Reed, president and CEO of World Class Automotive Group whose Houston, Texas dealership Plant 45 Ford is a participating member of the pilot program. "The relationship allows us to leverage our product offerings with the strong suite of F&I products and repair network of Allstate, which has helped us to increase profitability. The expansion of our relationship with Allstate to include an on-site, full-service Allstate insurance agency differentiates us from our competition. And our customers love it."
More information:
