Atlas Copco has extended its partnership with Stewart-Haas Racing (SHR) as an associate sponsor of the No. 41 Haas Automation Chevrolet SS and driver Kurt Busch during the 2014 NASCAR Sprint Cup Series season.
“We enjoy a longstanding and successful partnership with Stewart-Haas Racing,” said John Brookshire, president, Atlas Copco Compressors LLC. “We are proud to be part of their team at the track and in the race shop, and we’re looking forward to supporting the expanded SHR lineup in the 2014 Sprint Cup Series. It is especially exciting to kick off this close partnership with the No. 41 team in our 141st year in business."
As part of the relationship, Atlas Copco is providing new compressed air equipment and installing its SmartLink monitoring technology into SHR’s new 125,000-square-foot, state-of-the-art race shop expansion located next to the team’s existing headquarters in Kannapolis, N.C. SmartLink provides 24/7 remote monitoring of the team’s compressed air system to ensure continuous uptime and peak performance.
“Atlas Copco has been a consistent, committed partner since the beginning of Stewart-Haas Racing, and we’re proud to have them in our shop and at the track for another season,” said Brett Frood, executive vice president, SHR. “Sustainability is a key theme to our shop expansion, and Atlas Copco equipment will ensure that despite doubling our capacity, we won’t have to double our energy bill. In fact, with the new energy-saving equipment, we’ll see only a minimal increase, which will help keep our resources focused on putting our racecars in victory lane.”
This year is the first time Atlas Copco will appear as an associate sponsor of an SHR car for the full season. Atlas Copco will appear on the B-post of Busch’s No. 41 Haas Automation Chevrolet SS and on the sleeve of Busch’s firesuit.