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BASF Hires New Distribution Services Manager for Automotive Refinish Business

Karen Broccardo will be responsible for sales forecasting, ColorSource distribution administration and other duties.

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Karen BroccardoBASF announced that Karen Broccardo has joined the Automotive Refinish Business group as distribution services manager. She will be located in Southfield, Mich. 

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According to Chuck Soeder, vice president, Automotive Refinish and Industrial Coatings Solutions, Broccardo will be responsible for sales forecasting, sales compensation administration, ColorSource distribution administration, customer relationship management tools, sales history and data administration.

Prior to joining BASF, Broccardo was the sales operations specialist for Ricardo in Van Buren Township, Mich., where she was responsible for all sales forecasting in the U.S. and was part of the global SAP implementation team.  

Broccardo has a bachelor’s degree in business administration from Western Michigan University in Kalamazoo, Mich. 


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