Chief Gives Away 40th Anniversary Trip to SEMA Show 2012 - BodyShop Business

Chief Gives Away 40th Anniversary Trip to SEMA Show 2012

Mike Bryant, owner of Artistic Body & Paint in Redding, Calif., who owns one of the oldest Chief EZ Liner frame racks still in daily use (serial number 0118), was the grand prize winner in Chief Automotive Technology's "Show Us Your Chief Equipment" 40th anniversary Facebook campaign.

bryant’s shop owns one of the oldest chief frame racks still in daily use, this ez liner with serial number 118, which was manufactured in 1973.Mike Bryant, owner of Artistic Body & Paint in Redding, Calif., was the grand prize winner in Chief Automotive Technology’s “Show Us Your Chief Equipment” 40th anniversary Facebook campaign. Bryant wins a trip for two to the SEMA Show 2012 at the Las Vegas Convention Center, Oct. 30-Nov. 2.
Bryant entered the giveaway by posting photos of his shop’s Chief EZ Liner pulling system to Chief’s Facebook page,
The “Show Us Your Chief Equipment” Facebook campaign was designed to celebrate Chief’s 40th anniversary as a leading manufacturer of vehicle frame-pulling equipment, computerized measuring systems and frame specifications. Appropriately, Bryant owns one of the oldest Chief EZ Liner frame racks still in daily use, serial number 0118. Chief estimates it was built in 1973. Bryant has used the rack at his shop since it opened 34 years ago. He bought it from the local dealership where he had worked previously. Artistic Body & Paint has two additional Chief frame racks and a Chief computerized measuring system.
The shop reports: “Chief representatives still come by on a regular basis and take good care of us. Thank you, Chief!”
Bryant’s prize includes airfare for two, three nights at the Flamingo Las Vegas, two SEMA badges and $500 spending money.
The “Show Us Your Chief Equipment” campaign continues through the end of the year. Customers can enter the weekly drawing for anniversary merchandise by posting photos or stories about their Chief frame racks, measuring systems, accessories, training or support to Chief’s Facebook page. The photos and stories can be of any Chief equipment, regardless of age.

More information:

Visit SEMA booth 10339, call (800) 445-9262 or visit

Chief on Twitter

Chief on YouTube

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