European and Canadian Driver Exchange to Showcase Spectra Premium's Commitment as Sponsor of Motorsports - BodyShop Business
Connect with us
Close Sidebar Panel Open Sidebar Panel

News

European and Canadian Driver Exchange to Showcase Spectra Premium’s Commitment as Sponsor of Motorsports

For the first time in NASCAR history, two international series, the NASCAR Whelen Euro Series and the NASCAR Pinty’s Series run in Canada, will exchange two drivers for one race in each other’s championship later this season.

Advertisement

Click Here to Read More
Advertisement

For the first time in NASCAR history, two international series, the NASCAR Whelen Euro Series and the NASCAR Pinty’s Series run in Canada, will exchange two drivers for one race in each other’s championship later this season. This exchange will take place at the Grand Prix de Trois-Rivières (GP3R) Aug. 10-12 and October 19-21 at the NASCAR Whelen Euro Series season Final at Zolder in Belgium.

“This exciting idea creates an opportunity to showcase two major initiatives that were implemented in 2017: Spectra Premium’s commitment as a manufacturer and sponsor of motorsports, and its recent launch into the European market,” said Jason Best, senior vice president, Aftermarket, Spectra Premium Industries. “Earlier this year, we reached new milestones in the development of a competitive high-performance radiator that helps in bringing teams to victory lane, and now we are turning to this driver exchange program to bolster our visibility in Europe.”

Advertisement

The European driver who will race at the GP3R will be determined by the NASCAR Whelen Euro Series regular season standings following this coming weekend’s Oval World Challenge in Tours (France). For the first race, the Dumoulin Competition race team will welcome the NASCAR Whelen Euro Series ELITE 1 regular season points leader. The European guest racer will drive a Spectra Premium team car on the famous Canadian GP3R street course on August 12.

“Among the goals we set with for the NASCAR Whelen Euro Series, providing this kind of opportunity for our drivers is a very important one, so I am particularly happy to see our points leader cross the Atlantic to race at Trois-Rivières,” said Jerome Galpin, NASCAR Whelen Euro Series president and CEO. “It reinforces the great relationship between NASCAR Series at an international level and gives our drivers one more chance to shine. Adding this fantastic opportunity in Canada to the races in the US, we add important recognition to our Championship and Trophy winners. This development confirms that the NASCAR Whelen Euro Series is definitely one of the most attractive championships in Europe for every kind of driver!”

Advertisement

On October 20, Canadian driver and Spectra Premium Ambassador Jean-Francois Dumoulin will compete in the ELITE 1 Division in the NASCAR Whelen Euro Series final event for 2018 at Zolder, the historic Belgian track, the second race of this driver exchange.

“We started discussing the possibilities of this exchange project five years ago, always looking for realistic ways to make it happen,” explained the driver of the #04 Spectra Premium car. “I thought it was a great idea and really wanted to be part of it. As ambassador for Spectra Premium, building relationships that would help us move successfully into the European markets was always at the forefront of my thinking. As a driver, hosting the ELITE 1 points leader of the NASCAR Whelen Euro Series at the Trois-Rivières Grand Prix is an honour for our team as well as for Spectra Premium. We all feel the same way about our visit to Zolder, the famous Belgian track, for the NASCAR Whelen Euro Series Final, a major event for all concerned. This marks a notable first for both NASCAR Pinty’s and NASCAR Whelen Euro Series, and the start of a sound business venture for Spectra Premium.”

Advertisement

Spectra Premium, which has developed high-performance radiators for several stockcar series and recently launched its automotive parts for the European market, made this driver exchange possible.

Advertisement
Click to comment
Connect
BodyShop Business