Farécla Products Ltd. and the Indasa Group have announced the signing of a major strategic partnership for the distribution of Farécla Products in the USA, France, Germany and Brazil. This venture will strengthen both parties’ position within these key markets.
Indasa’s manufacturing expertise in the field of innovative coated abrasive technology will combine with Farécla’s 60-year history as a pioneer of surface finishing systems to offer customers high-value growth and development opportunities.
“Having developed a market-leading product offering in G3 Premium and the 1-2-G3 range, we are now focused on the best routes to take that proposition effectively to the automotive refinish market and achieve the ambitious growth targets we have set for the new range,” said Michael Haddon, managing director of Farécla Products Ltd. “We believe that in the four chosen markets, Indasa can bring us that growth. It’s an exciting new chapter for us in those countries both in terms of product and distribution.”
When asked to elaborate on the forthcoming development, Paulo Jesus, Indasa executive director – Global Sales & Marketing, added,“Farécla is a quality brand name with relevant expertise and worldwide reputation in surface finishing and is, therefore, an excellent fit with Indasa’s portfolio. This association will further enhance the value offered to our customers, expanding the access to leading surface preparation and finishing solutions.”
Indasa USA’s Director of Sales and Marketing Christopher Trumbull added, “This is an exciting move for both companies as the new 1-2-G3 range has tested incredibly well, and we believe it fits perfectly in line with the high-quality products that INDASA USA currently delivers.”
Further information regarding the implementation and timetable of the joint activity in each of the four markets will be announced in due course.
