I-CAR, in partnership with the National Auto Body Council (NABC), has announced it will pilot a membership discount program for I‐CAR Gold Class businesses. The promotional offer includes a 30 percent discount toward NABC Bronze Membership through Dec. 31, 2014.
“I-CAR and NABC have complementary goals of encouraging professionalism and promoting a positive image of our industry,” said Jeff Peevy, I‐CAR senior director of field operations and segment development. “I believe all of us within the collision repair industry have an obligation to promote a positive image of it. And one of the best ways to achieve this is to support and enable the growth of an organization designed for this purpose.”
NABC membership provides businesses with an array of opportunities for members to reinforce their leadership roles within the industry and community and foster goodwill throughout those communities. The NABC also implements community-based programs like Recycled Rides, Distracted Driving Initiative and First Responders Emergency Extrication, while recognizing those individuals in the collision industry.
“In addition to helping make a difference in someone’s life, participation in NABC initiatives such as Recycled Rides provides many intangible benefits,” said NABC Executive Director Chuck Sulkala. “Within a business, it creates rewarding experiences, excitement and pride in and for your team, plus it has a very positive impact on the community. The enhanced recognition of our members’ businesses in their community as a result of gifting a Recycled Rides vehicle is an added benefit of membership.”
More than 800 vehicles worth more than $10 million have been donated through the NABC’s Recycled Rides program since its inception in 2007.
“Collaborating with an industry powerhouse like I‐CAR really helps the NABC to enroll our industry to evangelize about just how good it is for others to rub elbows with all of us,” said Nick Notte, NABC president. “We at the NABC are delighted that I-CAR has embraced our vision and is so willing to help NABC reach out to even more quality individuals and businesses.”
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