Mitchell Launches RepairCenter Reputation Manager - BodyShop Business

Mitchell Launches RepairCenter Reputation Manager

New package combines real-time text and email updates with customer insights from satisfaction surveys and social media data.

Mitchell has announced the availability of RepairCenter Reputation Manager. The new package offering combines real-time text and email updates with advanced customer insights from satisfaction surveys and social media data to improve repair shop and vehicle owner processes.

The new bundle provides repair shops with the tools to increase repeat business and referrals by providing actionable insight into the customer experience, according to the company. Mitchell says that by adding the dimension of online customer satisfaction surveys and incorporating reporting and analytics technology, repair shops can now better identify steps during the repair process that can be improved.

"Customer retention and business growth go hand-in-hand, but until recently, repair shops haven’t had the breadth of automated tools needed to improve upon the customer experience," said Anlin Sethi, senior manager of product management, auto physical damage solutions. "By incorporating real-time interaction and engagement, alongside robust survey analytics, Reputation Manager allows repair shops to improve their reputation and build stronger customer bases."

RepairCenter Reputation Manager features a Text Analytics Engine and Customer Sentiment Dashboard that provide actionable data from open-ended survey questions and social media chatter.

“The dashboard is a very quick and easy way to see how your business is performing,” said Kelly Raz, director of operations for Kadel’s Auto Body in Portland, Ore. “When technology can provide the analysis for us and there is no need to spend hours reading a bunch of surveys, that is a good thing.”

In addition, Reputation Manager will include Mitchell’s RepairCenter Web Status tool, a communications feature that keeps customers informed throughout the repair process. Web Status allows shops to communicate the status of a repair to customers via an online Web portal, email or text message.

The Reputation Manager package includes:

  •     Unlimited customer satisfaction surveys
  •     No DRP management fees
  •     Customer satisfaction data delivered in real-time coupled with action alerts
  •     Enhanced reporting, subscriptions and employee performance monitoring
  •     Vehicle Status Messaging via email and text messages

More information: 


You May Also Like

NORTHEAST 2024 Attendee Badge Registration Now Open

Individuals can now start registering for the NORTHEAST Automotive Services Show to be held March 15-17, 2024 at the Meadowlands Exposition Center.

The Alliance of Automotive Service Providers of New Jersey (AASP/NJ) announced that individuals can now start registering for the association's flagship event, the NORTHEAST Automotive Services Show, which returns March 15-17, 2024 to the Meadowlands Exposition Center in Secaucus, N.J.

Recognized as the largest and fastest growing show of its kind, NORTHEAST has supplied automotive professionals with an unmatched experience for 47 years. The show consistently offers the latest, most advanced equipment and a premium educational slate with some of the industry’s most knowledgeable minds providing guidance on current industry trends and offering advice on how to combat the latest challenges. 

ProColor Collision Adds Two New Locations in Houston

ProColor Collision announced that two new ProColor Collision locations in Houston are the latest to join ProColor Collision’s growing family of collision repair facilities in the U.S.  

Classic Collision Opens Second Location in Vancouver

Classic Collision St. John is located in an up-and-coming industrial development section of Clark County and one mile north of Classic’s Vancouver location.

Consolidator Report

Consolidation news from the week of Nov. 27.

Association News

The latest association news appearing on

Other Posts

Top 5 Stories of the Week

A recap of the top five stories on during the week of Nov. 27.

GUNIWHEEL Donates $20K to Operative Talent

Operative Talent is a car rebuild fundraising initiative with the goal of addressing the collision industry’s aging workforce.

ASE Offers Webinar on Pre-Paint Operating Procedures

The free webinar, “Pre-Paint Operating Procedures for Increased Productivity”, will be held on Tuesday, Dec. 5 at 4 p.m. EST.

Repairify, Autel Announce New Initiatives for 2024

In Q1 2024, Autel and Repairify will continue to enhance the value of their combined services for their users through various planned releases.