NAPA and Martin Senour Paints Announce NAPA Collision Conference - BodyShop Business
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NAPA and Martin Senour Paints Announce NAPA Collision Conference

Inaugural event scheduled for April 15-17 at the Gaylord Palms Resort & Convention Center in Orlando, Fla.


NAPA has announced that it will host its inaugural NAPA Collision Conference with leading insurance experts and collision industry partners, including Martin Senour Paints, April 15-17 at the Gaylord Palms Resort & Convention Center in Orlando, Fla.

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The conference is available to NAPA and Martin Senour paint customers, including NAPA AutoCare Collision Centers, as well as all collision repair facility owners and managers who are interested in increasing their shops’ productivity and profitability.

Attendees will learn about lean services, strategies for meeting collision industry challenges and opportunities, and key performance indicators (KPIs) that will help their businesses align and exceed industry averages.

Attendees will also gain knowledge they can implement in their shops, including how to:

  • Provide better leadership in all situations
  • Motivate employees and increase shop productivity
  • Market their business more effectively
  • Increase shop profitability through better financial management
  • Work more effectively with insurance companies and DRPs
  • Effectively utilize all the resources offered by NAPA and Martin Senour Paints

“This conference will help collision repair shop management run their business better in so many ways: how to improve cycle time, how to hire and retain the best technicians and staff, how to develop effective business marketing techniques, and how to increase productivity and profitability in all processes,” said Chris Nichols, NAPA director of PBE, U.S. Automotive Parts Group.


Added Brandon Devis, director of sales for Martin Senour, “This is a can’t-miss conference! We have worked to bring together the industry’s top speakers to provide collision repairers with information and tools that should result in a significant impact to their business. Our customers often ask us to bring them the solutions to the problems of the day, but this meeting will provide not only solutions but many of the action steps to implement them. If you are a collision repairer, this is the conference for you! The location, the speakers and the content are outstanding and so will be the takeaway experience.”


The program includes a slate of industry experts and speakers, featuring the keynote address from bestselling author Scott McKain, “What to Do When ‘Great’ isn’t Good Enough to Grow Your Business.” Other industry speakers include:

  • Susanna Gotsch – CCC Information Services
  • Elainna Sachire -Square 1 Systems
  • Marcy Tieger – Symphony Advisers
  • Frank Terlep – Summit Solutions
  • Lee Rush & Dave Dewalt – Lean Consulting Experts

In addition to the multiple education sessions and informative speakers, there will be two complimentary evening receptions for attendees to relax and share best practices with their peers. The conference will also include a complimentary collision industry trade show with specialists from 3M, Norton and many other NAPA PBE suppliers and partners.


The conference fee is $495 and includes the two-night stay at the Gaylord Palms and all meetings and reception events (travel expenses not included). Cost is only $95 for those attending the conference and reception, but not booking a room at the venue.

More information:

Register for the conference

Martin Senour

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