The Specialty Equipment Market Association (SEMA) announced that Bob Chandler, Bruce Crower and Marla Moore will receive the automotive specialty equipment industry’s highest honor as the newest members of the SEMA Hall of Fame. Representing an esteemed group of industry icons who have influenced and inspired the $43 billion automotive specialty equipment industry, the three will be recognized as part of the SEMA Installation & Gala on Friday, July 26, 2019, at the Anaheim Marriott in Anaheim, Calif.
Chandler is the creator and owner of one of the most iconic vehicles to have ever graced the planet: Bigfoot — the Ford F-250 pickup that is credited with starting the monster truck craze nearly 45 years ago. Chandler created Bigfoot in 1975 when his personal off-roading passion lead him to a series of truck modifications, including bigger tires, bigger axles and rear steering. At the time, monster trucks didn’t exist, and Bigfoot gained national attention at car shows, making television appearances and eventually spawning 20 clones that continue to tour the country today. Bigfoot paved the way for an entire market of monster trucks and has influenced the truck industry as a whole.
To know Crower’s story is to know the history and essence of the automotive specialty equipment market. Growing up in the 1930s, Crower was captivated by cars and speed from an early age. Whether it was the Moto-Scoot he modified at the age of 13, the Harley he got when he was 17, or the ’36 Ford Coupe or ’32 Ford Roadster that followed, Crower was always looking for ways to improve speed. After a brief period in the Air Force, Crower headed to San Diego, Calif., where hot rodding was flourishing. In 1955, he opened Crower Racing Cams & Equipment Co. and began manufacturing race products. From the mounting of the 671 Blower on his Hudson to the Crower Glide Clutch and wings on Don Garlit’s race car, Crower is credited with advancing the industry’s speed, safety and overall innovation.
A passionate enthusiast who grew up helping her dad rebuild cars, Moore is among the industry’s most active volunteers and leaders. She has chaired countless SEMA councils and committees and spearheaded numerous special projects that have helped to advance the industry. In 2012, Moore was instrumental in guiding an all-female Mustang build that received national coverage on the CBS Evening News, as well as local news coverage, a feature in Times Square and an award for Best PR on a Shoestring Budget from PR Daily. Described as a dedicated professional with an engineer’s mind, an artist’s vision and a heart of gold, Moore continues to advocate for the industry and mentor the younger generation. She currently supports the SEMA Cares Committee, regularly attends the Washington DC Rally and is involved with the SEMA Scholarship Committee.