Sherwin-Williams Automotive Finishes Updates Website - BodyShop Business

Sherwin-Williams Automotive Finishes Updates Website

Newly reorganized site now provides easier navigation and more information, technical and educational content.

Sherwin-Williams Automotive Finishes has announced the launch of its newly updated website: www.sherwin-automotive.com.

To best serve the more than 500,000 unique annual visitors, the newly reorganized site now provides easier navigation that has been expanded to include more information, technical and educational content. In addition to the site’s updated look and feel, it now features:

  • An intuitive site structure and navigation allowing a customer to easily find information by market segment; product system/type; programs and services; product, color and business training services; consulting and A-Plus Network information; and color tools
  • Product information that’s reorganized and enhanced to highlight features and benefits, technical information and additional resources such as product videos and downloads
  • Easier access to technical data and additional reference materials for each segment’s products
  • Store locator to find one of the 190-plus company-owned, direct distribution branches in North America as well as other Sherwin-Williams product distributors
  • A dedicated motorsports section promoting the brand’s status as the Official Transportation Finishes of NASCAR
  • Easy-to-use “Contact Us” functionality, which now allows a shop to request an immediate sales or technical service assistance call
  • Training courses categorized by color, product and business, including training schedules
  • Informational press releases, company history and industry partnerships


“Our goal in designing and launching the expanded website was to have it become a virtual sales, service or technical call right at our customers’ fingertips,” said Adam Chafe, vice president, marketing for Sherwin-Williams Automotive Finishes. “This expanded customer experience will provide immediate color, product and technical information for every one of our markets, including collision repair and custom, fleet refinishing, heavy truck and bus, OEM interiors, commercial and sign manufacturing.”

Chafe noted that the new site provides a better organization of content so it utilizes fewer clicks, all resulting in a better user experience. The site is integrated with social media, allowing users to easily share content across Facebook. It also links to a YouTube platform, which hosts videos on the latest product and application methods along with customer testimonials, body shop productivity and profitability stories, and lean process and business consulting tips.

Chafe says the new design is consistent with the brand’s overall corporate site, providing consistency throughout digital review of the entire organization’s products and services. In addition, the functionality of Sherwin-Williams’ FormulaExpress Color Retrieval System and its E-Store is incorporated into the new design for a seamless transition for regular users.


More information:

Sherwin-Williams Automotive Finishes

You May Also Like

NABC Donates Recycled Ride to Texas Veteran

The NABC, GEICO and Caliber Collision recently donated a refurbished vehicle to a deserving  Texas veteran.

The National Auto Body Council (NABC), along with GEICO and Caliber Collision, recently donated a refurbished vehicle to a deserving  Texas veteran via the NABC's Recycled Rides program.

The presentation took place at the Lone Star Changing and Saving Lives Golf Tournament at the Texas Star Golf Course. The 2018 Kia Soul was donated by GEICO, and the team at Caliber Collision Dallas fully refurbished the car.

Crash Champions Acquires Fender Mender Collision in Encinitas, Calif.

Crash Champions now operates a network of more than 100 locations across the state of California.

CAPA Elects New Members to Board of Directors and Technical Committee

The Certified Automotive Parts Association has announced the election of four members to its board of directors and three members to its technical committee.

Axalta Named 2023 General Motors Supplier of the Year

GM selects winners based on performance, innovation, cultural alignment with GM’s values and commitment to achieving GM’s ambitious goals.

Crash Champions Hosts Biannual Operations Leadership Conference

The three-day event featured presentations from Crash Champions Founder and CEO Matt Ebert, executive leadership, senior operations leaders and more.

Other Posts

Driven Brands Collision Buzz Podcast Wins Awards

The Collision Buzz podcast won two awards from the U.S. Podcast Association (USPA).

CIF Announces United Recyclers Group as Repeat Annual Donor

This marks U.R.G.’s fourth consecutive donation at the Urgent Care tier.

Salem Auto Body: Since the 1920s

Salem Auto Body is located down the road from Gallows Hill, where Bridget Bishop was hanged in 1692 as part of the Salem witch trials.

Classic Collision Adds New Location in Washington State

Classic Collision has announced the acquisition of Blue Sky Auto Body in Tacoma, Wash.