The community website has multiple folders that include a virtual library, groups, discussions, blogs and news, according to ASA Michigan President Ray Fisher. Members also can access webinars on the website at any time.
“The opportunity for the membership to interact is invaluable today," said Fisher. "With vehicle technology, social media, higher customer expectations, leaner operations, etc., the members need a place to share best practices and ideas immediately so they are not alone."
The organization will also host "Skype with Ray" sessions the third Thursday of every month. These sessions allow industry members to speak directly with ASA to voice their concerns or just say hello.
“There have been so many things affecting our industry and we need to be responsive," said Fisher. "Our task must remain focused on what helps members and the industry be successful."